AdMob used to boost Battle Bear App Store ranking

In order to boost up the ranking of its Battle Bears iPhone game, the SkyVu Pictures ran a mobile ad campaign via the AdMob ad network.

According to Benjamin Vu, founder of SkyVu Bellevue, CA, the company’s major update to Battle Bears was released during a very competitive holiday season. The company launched a weekend burst campaign for the iPhone game, with the help of AdMob, which catapulted both the company’s paid and free versions back into the top 50.

Basically SkyVu Pictures is an animation studio specializing in computer generated animation for commercials ads and entertainment projects. The campaign aimed at pushing Battle ears Free into the top 100 overall free applications.

The ad campaigns not just increased the daily volume of the application by 1000 percent but also increased the daily paid download volume of the application by a stunning 300 percent. Even the ranking of the free application improved from 150 to 59.

According to Johanna Werther, manager of product marketing at AdMob, San Mateo, CA, Battle Bears came to the company with the goal of pushing the app into their Top 100 Free Apps, driving downloads and boosting the ranking of its paid version. By displaying Battle Bears ads within AdMob’s network of mobile applications, users had the opportunity to easily download the application and the results for Battle Bears were Strong.

Battle Bears is a one-person shooter game in which the player has to control a renegade teddy bear hidden behind sandbags while he shoots at the enemy teddy bears.