Mobile Web users rise to 69.9M: Study
According to Millennial Media’s SMART report, there has been an increase in the number of mobile Web users by 4 percent to 69.9 million in the United States in January.
The increase took place up from 67 million users and Millennial Media’s unique audience reach increased by 6.88 percent in January, from 54.3 million to 58.1 million unique users month over month to an 83 percent reach of the mobile Web.
There was also a third-party study conducted on the growth of mobile fundraising and its audience’s demographic.
According to Mack McKelvey, senior vice president of marketing at Millennial Media, the company has seen data that indicates the Mobile Web is much larger than approximately 70 million users, but since they have been reporting Nielsen data for the past 11 months, they can at least watch the trendline.
As per the company the good news is that the mobile Web increased by nearly three million users month over month. The company watched user session times increase from 4:57 in Jannuary, to 5:14 in February. It is said to be the longest time the company has seen since June 299 SMART.
Millennial Media is a mobile advertising company. It has a SMART report which delivers monthly insights on the key factors in mobile advertising.
Apps revenue to increase manifold by 2012- GetJar
A report has been released by independent app store GetJar predicting that the worth of the global mobile applications market will become as high as $17.5 billion (£11.5 billion) by 2012. The current value is a fourfold increase from its value of $4.1 billion in 2009. It has also been predicted that an increase from 7 billion in 2009 to almost 50 billion in 2012 will be noticed in the total number of mobile app downloads as well.
Off-deck paid-for apps will become the biggest revenue generator by 2012. In 2009, on-deck apps accounted for over 60% of all apps revenue but the percentage is expected to fall under 23% by 2012. Apart from apps, opportunities for both high end smartphones and feature phones have also been reflected in the report.
According to the report, revenue opportunities in Europe are set to soar from $1.5 billion in 2009 to $8.5 billion in 2012, while in North America, the figure will rise from around $2.1 billion to around $6.7 billion in 2012. Currently, Asia is the most popular country with applications having 37% of global downloads in 2009. However, North America accounts for the spending of maximum money for downloading these applications.
Gigabyte Codfish to hit the market soon
The G1305, more curiously known as the Codfish is all set to hit the market very soon. The model is packed with features like 5 megapixel camera, 3.2” touchscreen and Android 1.6. However the pricing is still not available.
The other rumored GSmart handset of Gigabyte seems like it will be a little brother with features like 2.8” QVGA display, a 2 megapixel camera, and no 3G. it is also expected that the model will be under the supposed 200 WUR price point and that being said, the Codfish can be expected to be a bit costlier.
If both the sets are launched in tandem then the G1305 can be seen as soon as the end of the month.
Given the history with unrelated hardware, like motherboards and PCs, the entry of Gigabyte into the market is interesting. But it’s a transition that Acer seems to have comfortably made.
Only 20,000 Nexus One phones sold in its first week
www.WirelessFederation.com/news: The sparkling launch of Google’s Nexus One has not been able to compliment its sale as only 20,000 handsets have been sold in its first week. The sale could not gear up even after the company created a plenty of hype during the launch like putting an ad on its homepage, and spraying its ads all over the web.
Droid which sold 250,000 units in its opening week, outsold the Nexus One by more than 12 times and the myTouch 3G, with 60,000 units outsold it by 3 times. Nexus One is staggeringly outsold by iPhone 3GS which sold 1.6 million units in its opening week.
Even a new retail model of Google with its online store will take time to draw in customers. The launch of the phone after Christmas also affected its sale as all those people thinking to buy a smartphone bought them in December itself.
Motorola one of the most trusted wireless brands in U.S.
What kind of cellphone do you use? If you’re in the majority, it’s a Motorola handset. Motorola now has — by far — the largest share of the handset market in the U.S. and appears to be making a global run at Nokia to try and regain the top global spot for the first time in a decade. The jury is still out on whether Motorola can do this, but if the ultra-popular RAZR phenomenon continues — and it does almost two years after release — then Motorola will continue to make headway. It’s rare that a single product carries a company like this, but just like Apple’s iPod, Motorola’s RAZR re-defined the category.
But it does not stop there. According to Forrester Research, Motorola is one of the top trusted brands in the wireless market, which includes hardware manufacturers and wireless carriers alike, from Motorola and Samsung to Sprint Nextel and Cingular Wireless. Samsung and Sprint Nextel rank among the least-trusted brands in the U.S., while Motorola and Verizon Wireless coming in at most-trusted levels, with Cingular Wireless and T-Mobile also pulling the same score. Just slightly off was Sprint Nextel, but that slightness was enough for a “least trusted” rating.
How about wireless handset manufacturers? In what I consider more perception than actual reality, handset makers Palm scored 4.3 and a B+ overall, while Motorola — maker of the RAZR and other popular offshoot handsets, scored 4.2, for an overall grade of B. LG Electronics and Samsung fared the worst, both scoring 4.0, for overall grades of C- and D-, respectively. The “aura” around the Treo line of smartphones and the RAZR line of phones is probably due to the enormous loyalty customers have to both brands when such a subjective topic of “trust” comes along.
Samsung and LG and other makers have wireless handsets that topple the Motorola RAZR and other phones in terms of features and ease-of-use, but the sheer popularity and loyalty Motorola users have cannot be underestimated. If you create the market — like the RAZR did for slim phones and the Treo did for on-the-go productivity — then customers will always have “trust”. MOT shares seem happy these days as a result.
Source- http://www.bloggingstocks.com
Technorati : LG, Motorola, Samsung, USA, Verizon Wireless, operator
