A new analytical report has unearthed that the Asia-Pacific smartphone market is expected to double to 200 million by 2016, with Google’s Android operating system the leading platform.

According to the report, the growing popularity of the hand held devices, which allows users to surf the Internet and access emails, will mean they will account for almost a third of all mobiles in the region in that time. Despite the continuing success of Apple’s iPhone, the Android platform will be by far the most used system because it is used in so many devices.

The report further adds that smartphones, which numbered 100 million in the region last year, are expected to grow at a compound annual rate of 12.5% between 2010 and 2016 and make up about 32% of all mobiles in Asia-Pacific.

It said that simultaneously, global sales are expected to hit 653 million, with Asia-Pacific accounting for 30.7% of the total. More than 288 million smartphone were sold worldwide in 2010.

It is also expected that the smartphone market will see significant growth over the next five years, once again outperforming the wider mobile phone market.

Nokia’s CEO Stephen Elop is considering setting up a shadow HQ in California to position it more closely amongst the growing smartphone market.

According to sources, Elop is considering shifting the executive centre of gravity to Silicon Valley, creating a virtual HQ in the United States. The move would therefore require Nokia’s Executive Board to spend most of their time outside Finland, accelerating a process of de-Finnistration, that may have started with the weekend reports of a cull of senior directors at the company.

The company is expected to announce a major shift in its handset strategy this week, which could involve starting to support either the Android of Windows Phone 7 platforms in addition to its own Symbian or MeeGo platforms.

However, mobile networks are reportedly uncomfortable with the growing domination of the Android platform and would prefer Nokia to stay aloof from the ongoing convergence so that the consumers retain some choice in the handset market and that the operators can reduce the risk of becoming dumb pipes and losing their value added revenues to Apple and Google.

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The BlackBerry Torch is the latest release from BlackBerry looking to penetrate the fiercely competitive touchscreen Smartphone market; a segment of the mobile phone market which has grown exponentially in the last twelve months, so much so that it is now recognized as a market of its own.

This is not the first time that BlackBerry have attempted to enter this market however, two previous models in the form of the Storm and Storm 2 looked to try and grab a piece of the market albeit quite unsuccessfully, largely due to their unique and quite unusual piezo ‘clickable’ touchscreens which received very mixed reviews.

Blackberry Torch 9800The Torch on the other hand, really distances itself from the Storm; it is BlackBerry’s first slider incorporating both a touchscreen and a physical QWERTY keyboard, essentially ‘the best of both worlds’. It is a concept that puts the Torch in quite a large bit of ‘middle ground’ sitting between the iPhones/HTC Desire HDs of this world and BlackBerry’s own Curve/Bold series. It creates an interesting debate as to whether the need for such a device exists, but if early sales figures and reviews are any reflection on the future, then it certainly looks as though the Torch will be lighting the way.

The reason for the encouraging reviews is quite clear when you look in a bit more detail at the specifications of this device; a 3.2 inch capacitive touchscreen capable of displaying 16 million colours at a resolution of 360 x 480 pixels, a full BlackBerry QWERTY keyboard, 4GB of internal storage, microSD support, microUSB port, HSDPA, Wi-Fi, Bluetooth, a 5 megapixel camera and of course, the latest iteration of BlackBerry software OS 6.0 which has been heavily optimised for touchscreen use.

Of course, as with any BlackBerry, the real attraction of the Torch is the exceptional push email services and BlackBerry Messenger; features which will essentially let you instantly message any other BlackBerry user, anywhere in the world. There is also access to third party applications thanks to BlackBerry Appworld, BlackBerry’s answer to the App Store in which you’ll find a huge selection of games and applications ranging from horoscopes to Sudoku and everything in between.

Aside from all of the features and specifications mentioned above, the Torch is quite possibly the best looking addition to the BlackBerry family with its compact looking design and sleek curves it really is a good looking phone from any angle and is a welcome break from the usual Smartphone form factor adopted by the likes of HTC, Apple, Samsung et al.

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Samsung Electronics Co., the world’s second-largest cell phone supplier, grabbed a double-digit share in Western Europe’s smartphone market for the first time, industry data showed Monday.

Samsung accounted for 10.9 percent of Western Europe’s smartphone market in the July-September period, according to market researcher Strategy Analytics Inc. The company had never grabbed a double-digit share there before.

Samsung edged out Taiwan’s HTC Corp. and became the fourth-largest smartphone seller in Western Europe.

Nokia Corp. retained the top position with a 31.3 percent smartphone share in the third quarter, followed by Apple Inc. with a 19.9 percent share. Research In Motion Ltd. ranked third with 13.9 percent.

Samsung attributed its growth to positive responses to its new smartphone models, the Galaxy S smartphone running on the Android system and the Wave phone based on Samsung’s own proprietary operating system.

Samsung’s smartphones are popular in France and Austria in particular, where it is leading over other smartphone makers.

The Galaxy S was launched by the leading mobile carrier in Austria, A1 Telecom Austria AG, in June and has since led the market.

Samsung’s share in the overall cell phone market there was at a record 32.6 percent in the third quarter, and it accounted for 27.8 percent of Austria’s smartphone market in the same period, it said.

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A whitepaper has been launched by the Mobile Marketing Association on Rich Media Mobile Advertising.  The aim of this whitepaper will be to educate the mobile marketing industry about the rich mobile media ad units.

The whitepaper will be containing definitions, attributes and examples of Rich Media advertising in the market place. The MMA has created a definition for Rich Media Mobile Ad Units with this document which is interactive or non-interactive ad units displayed on a mobile web page or in a mobile application. It offers the following: inclusion of streaming video content or animated GIF within the ad unit, inclusion of sound, and a richer interactive feature set than basic mobile click-through.

The whitepaper has been created by MMA member companies serving on the organization’s Mobile Advertising Committee including Quattro Wireless, Crisp Wireless, Eyewonder, Millenial Media, Greystripe, GOGII, JumpTap, Medialets, Rhythm NewMedia and The Weather Channel.

According to Rohit Dadwal, Managing Director, APAC, MMA, the 2009 Asia Pacific Smartphone market is estimated to be 52 million devices, which indicates a tech-savvy consumer group that wants to get the most out of their mobile experiences. And with the increasing penetration of these feature-rich Smartphones, marketers have now started to increase mobile ad capabilities and provide richer content on mobile devices.

ZTE is all set to change its low-cost handset maker image and enter into the business of higher smartphone market. Android-powered smartphones will supposedly be the next big target of this Chinese company. However, the latest venture to find its way to the market is 4ZTE phones. These phones are expected to circulate even outside China.

ZTE Smooth, the Palm Pre like device has features like Android 1.6, 2.8-inch QVGA display, QWERTY keyboard, WiFi, GPS, Bluetooth, FM radio, and 3g (UMTS) connectivity. ZTE Blade is another high-end device and has features like Bluetooth, Android 1.6, WiFi, FM radio, GSM/UMTS connectivity and 3.5-inch WVGA touchscreen.

ZTE Racer another Android 1.6 phone will have 3G, WiFi, GPS, and 2.-inch QVGA while ZTE Mercury, which is a look-alike of HTC Hero comes with 3.2-inch HVGA display, GPS and EDGE data.

The only problem these Android phones are expected to come across is the distribution otherwise ZTE is super committed to Android.  The ZTE Smartphones will soon be popping on every comer of Europe and US.

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www.WirelessFederation.com/news: According to a research, the global handset sales have been increased by 8.3% in the fourth quarter of 2009 triggered by the growing popularity of iPhones and BlackBerry devices.

The sales reached 53.8 million units in Q4, up 41.1% from the same period in 2008 while the total handset sales for the quarter passed 340 million units.

With 23.8% increase from 2008, full-year smartphone sales totaled 172.4 million units. The result came despite a 0.9% fall in total phone shipments to 1.21 billion. The handset segment last year was dogged by intense price competition” that pressured Average Selling Prices (ASPs).

The market was successfully captured by Apple and Research In Motion (RIM) thus controlling 14.4% and 19.9% of the worldwide smartphone market, respectively.

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Taiwan Mobile offers Blackberry

Research in Motion Ltd., maker of the Blackberry e-mail phone, started selling its first handsets in Taiwan after Taiwan Mobile Co. agreed to let authorities access its encrypted system for criminal investigations, if necessary.
The company promised it would cooperate with police if they need to access emails for any criminal investigation, Harvey Chang, Taiwan Mobile president, said on the sidelines of a press conference yesterday. “The authorities wanted to be sure” they could find out where all the e-mails were coming from, Chang said. Taiwan Mobile, the island’s third-largest phone company, is looking to data services such as e-mails to boost revenue as subscriber growth slows. The company’s planned release of the service in July was delayed on concerns that the system’s encryption may hamper police investigations.

“We spent time to offer documentation and explanations to the police, so they could understand our system,” said Katie Lee, Asia Pacific public relations manager for Waterloo, Ontario-based Research in Motion.

Taiwan Mobile is the first operator in the world to cap the monthly Blackberry data fee, Chang said. Subscribers will pay a minimum NT$899 for the service, increasing according to data usage to a monthly ceiling of NT$1,799.

Two Blackberry models will be made available initially, the 8700g and the 7290, which have both traditional Chinese and English operating systems.

Taiwan Mobile will also offer Blackberry roaming through members of Asia’s Bridge Mobile Alliance, which includes Singapore Telecommunications Ltd., Hong Kong CSL Ltd., Australia’s SingTel Optus Ltd. and India’s Bharti Airtel Ltd. Taiwan Mobile had 6.13 million users at the end of November, 584,000 of whom subscribe to its third-generation service.

The Blackberry operating system has 26 percent of the so- called smartphone market, with 1.3 million users, compared with 13.7 percent for Palm Inc.’s Palm operating system and 11.8 percent for Microsoft’s Windows Mobile, according to research firm IDC.

Source-  chinapost   

 

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