­A new research report has revealed that while Ericsson holds on to the top spot for service delivery platform (SDP) services revenue, as does Oracle for SDP software revenue, Huawei leads the overall SDP market and continues to display momentum that could very well displace Ericsson and/or Oracle from their leadership positions in 2011.

Researchers forecast that the worldwide SDP software and services market to reach $5.2 billion in 2015. Interest in API exposure continues to fuel momentum in the SDP market, as do operators’ app store strategies, although operators are increasingly regarding these initiatives as ways to differentiate their offerings in competitive markets as opposed to significant revenue opportunities. While consumer services continue to be a primary driver behind SDP market growth, they see an emerging opportunity in the B2B space, including using SDPs to support machine-to-machine (M2M) applications and cloud-based application delivery to the enterprise and SMB market.

The report also says that momentum around the cloud services opportunity will generate interest in using an SDP to support the on-demand, real-time service requirements associated with a cloud offering.

SDP markets growing the fastest include developing regions in Asia Pacific, Central and Latin America (CALA), and the Middle East, where operators’ SDP deployments have begun to pick up steam.

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A study conducted by BIA/Kelsey reveals that ­U.S mobile advertising revenues will grow from US$491 million in 2009 to US$2.9 billion in 2014, representing a compound annual growth rate (CAGR) of 43%.

The forecast comprises advertising placed in mobile search (text advertising applied to search queries on mobile devices), display (display advertising applied to app and mobile Web inventory) and SMS (commercial SMS messaging).

During the forecast period, BIA/Kelsey expects that the U.S. mobile search ad revenues to grow from $59 million to $1.6 billion (93% CAGR); U.S. mobile display ad revenues to grow from $206 million to $803 million (31% CAGR); and U.S. mobile SMS ad revenues to grow from $226 million to $562 million (20% CAGR).

BIA/Kelsey also expects U.S. mobile local advertising revenues to grow from $213 million in 2009 to $2.03 billion in 2014 (57% CAGR). This represents 44% of total U.S. mobile ad revenues in 2009, growing to 69% in 2014.

According to Michael Boland, Program Director, BIA/Kelsey, they expect to see more bundling of mobile advertising by digital and local media companies, in an effort to lower the barriers for adoption by small and medium-sized businesses. As a result, mobile advertising will move down market to SMB and mid-market segments, increasing the overall revenue opportunity and share of geo-targeted ads. This down-market shift will be coupled with large advertiser evolution and adoption of mobile local ad distribution.

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