AllisBlue to Establish UK Presence by Joining Forces With European Telecom to Implement SMS2email Technology into Their Mobile Marketing Strategy
LONDON–(BUSINESS WIRE)–Emblaze Mobile Ltd., the mobile devices design and distribution house of the Emblaze Group (LSE: BLZ – News), announces that its subsidiary, European Telecom, who manage the distribution of a wide range of technical / telecoms products and services, has entered into a partnership with AllisBlue to enable the Company to establish a UK presence offering brands the chance to implement the company’s innovative SMS2email technology into their mobile marketing strategy.

AllisBlue, founded in Belgium, has a patented technology that creates a link between SMS and email. By linking a consumer’s SMS and email address the brand has access to more complete data enabling it to integrate mobile across all mediums in their marketing mix and truly create dialogue with their target audience. Their aim is to prove how mobile can successfully integrate into multichannel marketing strategies.

The patented technology, developed by Belgium-founded Allisblue, very simply creates a link between SMS and email. By linking a consumer’s SMS and email address the brand has access to more complete data enabling it to integrate mobile across all mediums in their marketing mix and truly create dialogue with their target audience.

The SMS2mail service is a unique tool able to determine the ROI of a marketing campaign on the target audience due to the highly traceable nature of the technology.

Laurence Alexander CEO of Emblaze Mobile and a shareholder in the UK Partnership said: “I am delighted to be working with Allisblue in bringing this highly traceable and very successful mobile marketing technology to the UK,” he continued. “I am excited about the results the technology has generated in campaigns with partners in Europe and I am certain that the technology will be well received in the UK, as its all about offering consumers choice as to how they wish to interact with your brand.”

Source-  biz  Wireless Mobile Telecom