www.WirelessFederation.com/news: The GSMA today announced new developments in its Embedded Mobile Initiative, including work to establish standard design guidelines for embedded mobile applications and the kick-off of a competition to drive development in the embedded mobile market. The goal of the Embedded Mobile programme, which was launched in November 2008, is to foster new business opportunities by bringing the benefits of continuous mobile connectivity to embedded devices in the clean energy, education, healthcare, transport, consumer electronics and smart utilities sectors.
“The benefits of embedded mobile to businesses and consumers are nearly endless, from enabling a travelling family to easily transmit holiday photos to relatives at home, to helping a vending company automatically track stocking levels and operating status of its machines, to allowing power companies to remotely collect data from across meter and power grids,” commented Michael O’Hara, Chief Marketing Officer for the GSMA. “As the programmes announced today demonstrate, we are keenly focused on reducing industry fragmentation in the delivery of embedded mobile solutions, facilitating economies of scale in design and production and driving cross-industry awareness of module designs.”
To further promote the development of the embedded mobile market, the GSMA has kicked off a competition whose goal is to identify best-in-class embedded modules across a number of categories, as well as mobile service applications and solutions. The first stage of the competition, which will focus on leading embedded modules, will be held at the Mobile Asia Congress in November 2009. The second stage of the competition will showcase innovative service applications and solutions at the Mobile World Congress in Barcelona in February 2010.
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