Vodafone Spain has partnered with Spanish company Mobi Targets. As per the terms of the agreement, Vodafone and Mobi Targets will develop a mobile advertising network likely to reach around 5 million customers.
Both the companies plan to install improved mobile marketing services on the local market. As a result of the agreement, Mobi Targets’ premium network of mobile media and applications will become Vodafone Spain’s off-portal network, which jointly with the other operator services will offer mobile advertising for brands on the Spanish market.
Vodafone has introduced HTC Sensation on its network in Spain. The HTC Sensation comes packed with an aluminium unibody construction, a 4.3-inch HD display and a touch screen surface.
Customers can buy the HTC Sensation at Vodafone stores for US$45 in combination with the ’12 Horas’ flat-rate tariff plan of the mobile data flat-rate tariff available for US$36 and US$18 per month, respectively.
Business customers can buy the handset for US$111.20 with the Plan Empresa 302 or Vodafone ‘s mobile data flat-rate tariff. The device is also sold via Vodafone’s loyalty points system.
Globe Telecom, one of the leading mobile operators in the Philippines (over 27 million subs), is launching VMS (Video Message Service) nationwide. By doing so, Globe will be the first to market VMS as a new media channel to their subscribers.
VMS is a video service that allows users to share video via mobile person to person, follow local and foreign video bloggers and take part of premium content offered by VMS broadcasters. This means the customers can subscribe to VMS from celebrities and infotainment broadcasters from around the world.
Globe shall be supporting the launch via a multi-million media advertising campaign, and on-ground interactive use of VMS, in partnership with GMA-7 TV, the number one network in the Philippines. GMA-7 will provide exclusive VMS content in form of GMA TV shows short clips and video blogs of GMA celebrities.
- We are very excited to bring another innovation to our subscribers with the launch of VMS. This allows our subscribers another opportunity to enjoy their mobile phones apart from texting, calling or doing mobile internet. And with this new technology, we are strengthening the connections and bonds of every Filipino by providing them yet another exciting and innovative platform to share their precious moments with each other, says Joanna Africa, Head for Portfolio management of Globe team.
VMS is developed by the innovative mobile technology company Ironroad.
- We are very excited about Globe’s launch of VMS in the Philippines. Globe is the right partner for us since they have a great strategy to launch VMS widely in a short time, says Jonas Litborn from Ironroad.
The VMS app is available for download from Android market and App store.
Ironroad is a Swedish company that has developed the VMS (Video Message Service) technology, which was fully launched in 2010. VMS is now established in 10 countries in Europe, North and South America, Asia and Africa. Ironroad has about 75 employees and offices in Sweden (headquarter), Norway, Spain, India, Indonesia and the Philippines. Our partners and clients are several global mobile operators and media companies, such as Tele2, 3 Hutchinson, TeliaSonera, Indosat and Telkomsel.
VMS is the sequel to SMS and MMS, a simple and inexpensive way to share experiences and communicate through your mobile phone. VMS is downloaded as an app from the App Store or Android Market.
Gilperez gave no other details regarding the relation between Telefonica’s future Rio de Janeiro facility and its existing Sao Paulo innovation centre.
The device will be brought across Spain and Portugal market exclusively at Fonexion stores for US$111.14. The BB200 features big buttons, volume booster and talking numbers.
HTC has announced that the new HTC Flyer tablet is now available across major markets in the EMEA region from 13 May.
The device is available as a Wi-Fi only or a combined 3G/Wi-Fi model, and will also be available to buy in store and online from the HTC.com website.
A second variant will be available for US$704 with Wi-Fi connectivity only and expandable 16GB memory.
Almost 71% of revenues and 64% of OIBDA are now generated outside Spain. Net profit dropped slightly by 1.9% to US$2.3 billion.
Telefonica Group’s CapEx rose by over 30% in the first quarter of 2011 to
US$2 billion. This item grew in all regions, with a significant increase of 15.8% in Spain. 81% of the total Capex was directed to investments in the development of broadband services (fixed and mobile).
TomTom is expanding its portfolio of real time traffic products for the US market to industry partners.
By expanding coverage of these real time traffic products to the US, TomTom will enable its industry customers in hardware, wireless, enterprise and government markets deliver services based on the traffic information.
The TomTom real time traffic products for industry partners can act as stand-alone traffic monitoring and reporting systems or be incorporated into their navigation services or routing tools developed to enable manage traffic.
The real time traffic portfolio includes Enterprise Traffic, HD Flow, and HD Route Times. Enterprise Traffic provides precise locations and delays caused by congestion on the road network, allowing routing programmes to provide the route based on current travel times.
HD Flow delivers a real time, detailed view of traffic speeds on the entire road network, designed for integration into traffic management systems or calculating routing travel times.
HD Route Times provides accurate real time travel and delay times for a specific route either on a temporary basis or for permanent services.
Real time traffic products are already available to industry partners in thirteen other countries, including Austria, Belgium, France, Germany, Ireland, Italy, the Netherlands, New Zealand, Portugal, South Africa, Spain, Switzerland and the UK. Additional countries will become available to partners in the course of this year.
Fon has over four million Fon hotspots available to users worldwide. The world’s largest WiFi community expanded its network by 30%, up from three million hotspots at the beginning of the year.
According to Martin Varsavsky, Fon CEO and founder, four million hotspots are an amazing figure and proof that the Fon model works. Together with the spike we are seeing–one million new hotspots this year alone–the Fon network is achieving the footprint and rapid growth they have dreamed of. In just four months, they’ve added more hotspots to the Fon network than other WiFi networks–iPass (500K), Boingo (325K), Trustive (220K) and KT (57K)–offer to their customers in total.
Fon produces 802.11n Fonera WiFi routers that when connected to broadband make it possible to broadcast two powerful, dedicated WiFi signals. One signal is encrypted and private. The other signal is public but only accessible via password to registered members of the Fon community. Fon also builds this WiFi technology directly into its Telco partners’ equipment.
You can become a member of the Fon community by buying a Fonera once or by joining without charge through Fon’s partners, including BT, MTS Russia, SFR France, SoftBank Japan and ZON Portugal. Non-members can also connect to the Fon network worldwide by purchasing affordable access passes at Fon hotspots.
Celistics has appointed Juan Maria Gallego-Toledo as its chief commercial officer.
In his new position, Gallego will head the growth strategy for Celistics’ development of retail channels, physical and virtual, across Latin American markets.
Gallego’s main objective will be to strengthen Celistics’ expansion efforts with the creation of new retail distribution channels. Gallego will oversee new direct retail distribution models as well as monitoring product sales and services for mobile operators. Gallego brings to Celistics over 17 years of experience from Nokia.
Gallego began his career at Nokia as director of sales for Latin America in 1994 within the area of business development for mobile phones. In 2003 he joined Nokia Spain, where he served as global account director of Telefonica Moviles. Before his appointment in Celistics and since 2006, Gallego served as general director of Telefonica for Nokia in Spain.
In 2008 he assumed responsibility for the development and implementation of Nokia’s business strategy in China.