www.WirelessFederation.com/news: The brutal price war rocking India for the past few months may certainly be lucrative for customers but it has raised the concern of the analysts, who could not see any end for this bloodbath. The latest offer by Mahanagar Telephone Nigam Limited of as little as half a paisa (100 paisa are in a rupee) a second for a call, India’s telecoms market, already the cheapest in the world, just got cheaper.

The rapidly growing telecom market of India, which already has about 500m subscribers and adds about 10m new users a month, is considered one of the key drivers of its economic growth in recent years.

Analysts believe the industry may have too many operators chasing a market in which subscriber numbers are high but average monthly spending by users on phone calls is very low.

After the first shot in the current price war was fired earlier this year by Tata DoCoMo, other telecom operators joining the game and the continuously plunging call rates have made telecoms the worst performing sector in India’s stock market, going down by 27 per cent this year.

The government’s plan to introduce number portability at the end of this month, in which users can retain their existing mobile number while swapping between vendors is, expected to promote another round of price competition.

Whatever concerns the industry analysts may have, the festival of low rate has just begun for the consumers.