The cost of contract
smartphones may rise in the UK if a
price war erupts between
operators over the iPhone. Orange announced on September 28 and Vodafone on September 29 that they have successfully forged an alliance with Apple to launch the iPhone on their respective networks in the UK. T-mobile and 3 may be announcing something shortly too.
In an attempt to lure customers to the data-happy iPhone, mobiel operators will have to increase subsidies on the iPhone. Meanwhile, the cost of other handsets will have to rise as a result. Operators could shift subsidies from other vendors, such as RIM, HTC and Samsung, thus increasing their handset prices.
Orange will be selling the iPhone before
Christmas, while Vodafone will only be able to launch it early 2010.
O2 has been bit hard by Apple’s decision to remove its exclusive rights on the iPhone after two years. It is thought the network may now look at alternative devices, such as the Palm Pre or Motorola’s android based range of phones to boost revenues.
The cost of contract smartphones may rise in the UK if a price war erupts between operators over the iPhone.
Orange announced on September 28 and Vodafone on September 29 that they have successfully forged an alliance with Apple to launch the iPhone on their respective networks in the UK. T-mobile and 3 may be announcing something shortly too.
In an attempt to lure customers to the data-happy iPhone, mobile operators will have to increase subsidies on the iPhone. Meanwhile, the cost of other handsets will have to rise as a result. Operators could shift subsidies from other vendors, such as RIM, HTC and Samsung, thus increasing their handset prices.
Orange will be selling the iPhone before Christmas, while Vodafone will only be able to launch it early 2010.
O2 has been bit hard by Apple’s decision to remove its exclusivity after two years. It is thought the network may now look at alternative devices, such as the Palm Pre or Motorola’s android based range of phones to boost revenues.
