Wireless Federation will shortly be announcing the availability of the results of India’s largest primary research project undertaken to study Mobile usage in India. The project is titled IndiaMobile 2009.
The survey is one of the most representative, independent enumeration of mobile phone usage in India. Close to 285,000 urban and rural Indians, covering all states and union territories574 districts, 3,175 towns and over 2,800 villages were interviewed. With at least 30 plus sample each from 323 districts and 419 towns, and 100 plus sample each from 184 districts and 155 towns, the study could actually be the World’s largest mobile (telecom) usage study carried out in a single country. The survey was carried out by a reputed local research agency under the guidance of Wireless Federation.
With the Mobile sector in India seeing close to 20% of its market capitalisation knocked off in the last few days and increased momentum in the price war in India, the results from this survey will help the sector understand its customers better in order to re-gain some of its strength back.
Airtel, Aircel, Tata Indicom, Tata DoCoMo, Etisalat, MTS India, Loop Mobile, Reliance Mobile, Idea Cellular, Vodafone, BSNL, MTNL, Telenor, Virgin can all now compare data from each and every circle and each live operator to understand demographic spread, handset usage and analysis as well as detailed psychographic analysis of the Indian mobile consumer.
The Indian mobile industry will be able to plan better based on the results from this study, which is now planned to occur each year. A large majority of mobile operators have expressed keen interest in the results of the study.
By using the IndiaMobile 2009 results, Mobile Operators will be able to further mould the study to better suit their needs from 2010 onwards.
This study will be the de-facto benchmark for Mobile Usage in India, given the thorough nature of the research, the sheer size of the sample and the level of interest from the Mobile Eco-System in utilising the results from this study.
For More information, please write to Audrey [at] WirelessFederation.com for your free copy of the headline results.