Telia’s ad claiming best network coverage faces ban (Sweden)

www.WirelessFederation.com/news: Telia, the Swedish mobile operator, has been banned from advertising its mobile broadband service which claims to offer best network coverage. The Swedish market court has set a penalty of SEK 750,000 for every time Telia promotes its mobile broadband service as having the best network coverage. In a reaction, Telia states that the court case concerned the situation in May 2008 and that it already ended using the best coverage in mobile broadband ads.