MIR3 expands partnership with Sybase365
US-based real-time universal notification and response technology specialist MIR3 has announced that it has expanded its partnership with Sybase 365, the global leader in mobile messaging and mobile commerce services.
With this partnership, MIR3 will now run all SMS traffic—national and international—through the company. MIR3 offers a strong, two-way messaging platform that helps users communicate in the most effective way possible during both urgent and non-urgent situations.
MIR3 provides important message delivery technology that gives businesses the ability to send notifications and receive responses over a wide range of devices including mobile phones, landlines, pagers, email, fax, Blackberry PIN-to-PIN and SMS. To support this traffic increase, MIR3 has joined forces with Sybase 365 to ensure customers around the world can alert recipients instantly during critical situations using SMS.
MIR3 solutions are used for business continuity and disaster recovery, emergency notification, IT alerting and critical business operations.
Sybase 365 expands Messaging Footprint across South Pacific
Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), the global leader in mobile messaging and mobile commerce services, today announced the expansion of its messaging destinations in the South Pacific over its international SMS hub. Sybase® SMS 365 now enables BlueSky American Samoa, Pactel in Tuvalu & Cocos Islands and Timor Telecom, to exchange in and outbound SMS with 900 mobile operator partners and 4.5 billion subscribers around the world. Joining the hub later this year is Solomon Island’s newest mobile operator, bemobile Solomon Islands.
Sybase 365 solves the complexities of interoperability management, enabling mobile operators to raise the value of their international messaging business and dramatically expand their global reach,†said Matthew Tonkin, Senior Sales Director Asia at Sybase 365. Sybase 365′s long history and global experience as an SMS hub provider is unmatched. In the Pacific region alone, we provide connectivity for 70 percent of island operators and we will further expand our reach in the coming months. Our sharp focus and investment in innovation not only meets, but exceeds the requirements of our customers, with the benefits ultimately flowing to mobile subscribers around the world.â€
To this end, Sybase 365 is also working with mobile operators in the Pacific region to join its next generation GRX hub for international data traffic routing over IP. Sybase® GRX 365â„¢ – which is also IPX ready – is one of the largest, more secure and best performing private IP networks in the world with more than 70 operator partners connected to its on-net community.
As with the early days of SMS, operators recognize the benefit of hubbing connectivity over bilateral inter-operator agreements. Many mobile service providers face the challenge of having multiple interconnects, complicating operations and incrementing costs,†Tonkin said. An increasing number of operators recognize the value of delivering multiple services through a single, secure IPX connection and are selecting a combination of services to run over the IPX that suit their business needs, including voice and GRX data roaming services, as well as BlackBerry connectivity and signaling.â€
With Sybase 365, we can offer our subscribers vastly enhanced SMS connectivity with friends, family and business partners around the world,†said Adolfo Montenegro, President and CEO, Bluesky Communications. At the same time, international business travelers and holiday makers will be able to send and receive text messages to more destinations.â€
The South Pacific is the most remote region in the world, with only 3 million people inhabiting its 22 island countries. Telecommunications infrastructure is pivotal for these economies to connect with the rest of the world, and the region has one of the world’s highest mobile growth rates.
Sybase Finalizes Mobile 365 Buy
Sybase has completed its previously announced deal to acquire Mobile 365. The company views the all-cash $417 million deal as a strategic move.
Sybase first announced its plans to snap up Mobile 365 in September. At the time of the announcement, the company said Mobile 365 would give the company access to new enterprise channels and boosts its position in the mobile enterprise software and services market.
Now that the deal is closed, Mobile 365 will operate as a Sybase subsidiary under the brand Sybase Mobile 365. The Sybase mFolio business will be integrated into Sybase 365 immediately. In early 2007, the company plans to integrate certain assets of Sybase AvantGo into Sybase 365 as well. Marty Beard, formerly Sybase’s senior vice president of corporate development and marketing, has been tapped as president of Sybase Mobile 365.
“The acquisition solidly positions Sybase between mobile operators, content providers, and global brands — further extending our worldwide leadership in enterprise mobility,” said Beard. “It also brings Sybase a robust software-as-a-service business, and it creates new opportunities to leverage our AvantGo, mFolio and data analytics solutions.”
Sybase recently reported third quarter license revenue totals of $76.3 million, up from $69.7 million in the same quarter a year ago. Total revenue came in at $209.1 million, a 5 percent increase over the $199.3 million reported in the third quarter of 2005.
Source- wirelessweek Wireless Mobile Telecom
