www.WirelessFederation.com/news: O2 Germany has expanded its mobile advertising business with new O2 Advertising Services. These will allow companies to place targeted ad messages and generate a higher response rate. The services will enable advertising partners to benefit from a strong brand with a positive image and high awareness. They will also conduct international campaigns across the Telefonica network. O2 Advertising Services include mobile ad formats such as display ads in mobile portals, SMS and MMS campaigns.
On 07.29.09, In Mobile, By Editor
On 04.30.09, In Mobile, By Editor
www.WirelessFederation.com/news: Symsoft has announced the commercial launch of Nobill MVNO, a platform for charging, billing, provisioning and value added services delivery, with a MVNO provider in Middle East. The MVNO will allow the operator to create campaigns and product offers and value added services. The launch is said to be the first MVNO in the Middle East.
On 04.08.09, In Mobile, By Editor
www.WirelessFederation.com/news: Oi’s credit card service has now expanded to 21 new towns, where the telco experienced a gap between the market, left by traditional credit cards, especially in the small and medium-sized enterprises segment. The Oi Paggo chip card is available to the shop owners for free of cost during the time of the campaign for the expansion of its retail network. The key advantage of the retail trade is that the transactions are made by sending SMS via mobile handsets, which makes the charges for transaction cheaper than the market average and subscribers don’t have to pay any annual fees for subscription. All they need to pay is BRL 2.99 fee for the issuing of the bill each month when the card is used.