Absolut Vodka reaches out to Android users with Drinkspiration app

Absolut Vodka has launched Drinkspiration app for Android. The application is defined as an interactive encyclopedia of recipes” and it combines the latest mobile technology with GPS, Twitter and Facebook to Google’s Android operating system.

The basic aim of this application is to help a user in finding and sharing drink recommendation based on a variety of conditions including location.With over 400 drink recipes, it will give an individual an all-encompassing gateway to the world of good alcohol.

Drinkspiration by Absolut for Android is available free of cost in the Android Market and there is also a free version of the application in the Apple’s App Store.

According to Fredrick Tallroth, senior manager of interactive marketing at the Absolut Co Stockholm, Sweden, the company wanted Drinkspiration by Absolut to be available for a larger audience and not only for iPhone users.