Mobile marketing firm Mobizar has rebranded under the name Tanla mobile, launching a new mobile billing service in the process.
The name change is designed to better reflect its relationship with its parent company, Indian telecom provider Tanla Solutions. Tanla Mobile provides mobile solutions for clients to communicate with their customers.
 
To coincide with the rebranding, Tanla has announced its successful accreditation from Orange, T-Mobile and Vodafone for a new UK ‘PayForIt’ scheme.
 
PayForIt is designed to make mobile billing simple, secure and transparent for users.
 
It is the result of a strategic UK cross-mobile network operator initiative to create a trusted environment in which mobile phone users can buy goods and services on the mobile internet and charge the cost to their mobile phone.
 
PayForIt protects consumers by using a trusted intermediary, known as an accredited payment intermediary, to handle interactions with the customer regarding purchases rather than the content providers themselves.
 
Gautam Sabharwal, Director of Global Business development, Tanla Mobile, said: In the past year, there have been several cases where mobile content providers have been judged to have exploited the current system to unfairly bill their customers.  In order to continue to grow the mobile content market, we need to ensure people feel comfortable and secure in that environment. Our PayForIt accreditation is a significant step in that direction.???