www.WirelessFederation.com/news: The inaugural GSMA’s 2010 ‘Mobile Money for the Unbanked Service’ award at the Mobile World Congress has been won by Zain, a leading mobile network operator in the Middle East and Africa. The Global Mobile Awards in this category has been given for Zain’s mobile commerce service called ‘Zap’.
To recognize innovative mobile banking around the world, the Mobile Money for the Unbanked Service has been established, pioneering the roll out of low-cost financial services to millions of people, in countries where traditional financial services are either not within easy reach or unavailable.
Launched exactly one year ago on February 16, 2009, Zap, is the biggest Mobile Commerce service in the world accessible to approximately 200 million potential customers in Kenya, Malawi, Niger, Sierra Leone, Tanzania, Uganda and Ghana. It provides the most comprehensive and accessible package of m-commerce features currently available anywhere in the world.
