MTN-Orascom: What exactly is for sale?

www.Wirelessfederation.com/news: A lot of activity and news has been generated around the MTN-Orascom deal which is said to be in the offing. One of the key things to note, which MTN has experienced over the last 3 attempts (Twice with Bharti and once with Reliance) that a deal could be close and yet quite far.
That said, if a deal were to happen, here’s a quick analysis of whats for sale in the Orascom portfolio and why 2 assets are particularly interesting:
1. Djezzy in Algeria: Top line of $1.86 billion with a 46% market share (14.6 million subs) and a 57% EBITDA margin! This is the jewel in the crown. However, there is a downside here as well for some key reasons. Orascom’s relationship with the government and the regulator is strained and Q4 2009 results suffered on account of backdated taxes and penalties. Djezzy has actually seen market share decline by 5 percent and ARPU declined by 16% in 2009. Mobile penetration is in excess of 90% and Q-tel owned Njedma has proven to be an aggressive competitor. Numbers are big and exciting but the hay-days might just be getting over pretty soon though.
2. Tunisiana in Tunisia: Orascom owns half of Tunisiana alongside it’s arch rival in Algeria, Q-Tel (Wataniya) which owns the remaining 50 percent. With 53 percent market share (5.2 million subs) and 54% EBITDA margin this is another rock and roll story. However, with Orange launching and that too with an exclusive 3G license, pressures will build up sooner rather than later.
3. CellOne Namibia, Telecel Zimbabwe, Telecel Central African Republic & U-com Burundi together have 1.8 million subscribers and contribute only $81 million to the top line.
Advantage MTN: With the 2 key markets facing pressure, MTN is very well positioned to make the most of the situation and ensure that margins are intact or could even be expanded if it plays out its cards right with what it knows best about innovative and dynamic pricing, mobile money and fantastic Value added services. Understandably Q-Tel and Orange need to watch this space closely.

Orascom rebrands CellOne Namibia as Leo, other subsidies to follow soon

www.WirelessFederation.com/news: Orascom Telecom has reportedly rebranded its Namibian subisidiary Cell One as ‘Leo’ in a process to begin next month. Egypt-based parent Orascom Telecom, which took over the reins of 2G/3G operator Powercom (trading as Cell One) at the start of this year, explained that the name (pronounced ‘lay-o’) was taken from the Swahili word meaning ‘today’, while also representing the Spanish ‘lion’, and would replace a branding that had become too ‘old school’ and did not resonate well with the public.
Orascom further added that the new brand will be soon be adopted by its other subsidiaries like Telecel Globe division in Zimbabwe (Telecel Zimbabwe), Burundi (U-Com Burundi) and the Central African Republic (Telecel Centrafrique). The cost of the rebranding is being shared between the international group and at local level, according to CEO Soban Pasha.