www.WirelessFederation.com/news: With the goal to extend the smartphone experience to average users on mainstream devices, Korean handset vendor Samsung put the wraps off its Bada platform, announcement of which was made a month
ago in London. The OS will be launched in the first half of 2010. However, the company made it clear that Bada is actually not a brand new OS but it is based on the existing Samsung proprietary.
Though the firm is involving itself in a variety of top-tier smartphone OS community projects, it still believes that sufficient enthusiasm cannot be achieved by collaboration to bring the smartphones to the mass market or at a cost point that will allow them to be bought by a wide audience.
According to Thomas Richter, director of portfolio management, Samsung Telecommunications Europe, the new technology will be based on touch interface. Bada trident will have an existing operating system, UI technology and industrial design expertise. However, the effectiveness of the device depends upon thriving community of capable developers.
Twitter, EA Mobile, Capcon, Gameloft and, oddly, onetime video rental market leader Blockbuster are some of the on hand content partners of the Samsung.
