E-Plus to take steps toward regional marketing – CEO (Germany)

www.WirelessFederation.com/news: According to the E-Plus CEO Thorsten Dirks at the annual Handelsblatt conference Telekommarkt Europa 2009, E-Plus will continue to offer mobile services to its target group, as the strategy has proved to be successful for the operator in past year.
He further said that the regional marketing will be the next step taken by the operator to ensure continous growth, as the global recession has forced operators to find out intelligent ways to lure new subscribers.