SEVEN Expands Mobile Email Coverage in the Asia-Pacific Region

World’s largest white-label push email provider, SEVEN, announced plans to expand within the Asia-Pacific Region with the focus on the needs of the end-user. Celebrating its 30th operator customer in Asia-Pacific, SEVEN will introduce mass market push email to consumers and enterprises to make mass market push email a reality.

Push email works like an SMS it arrives instantly and is actively pushed to the phone alerting its owner (as with sms). All the phone owner needs to do now is to open and read the email as normally on the computer. All actions done on the phone with the email (read, flag unread, delete, forward, etc), calendar and contacts will automatically and in real time be mirrored on the computer.

Below is a press release describing SEVEN’s expansion plans.
Please contact us if you need information on SEVEN’s market momentum or a list of their operator customers.

Let me know if you need any additional information. I will be glad to help.

Thank You!
Florence Ang
Red Dawn Communications
External Publicist to SEVEN
Tel: +65 6222 4704
Mob: +65 9691 1404

Email: florence@reddawncommunications.com

SEVEN Expands Mobile Email Coverage in the Asia-Pacific Region

Celebrating its 30th operator customer in Asia-Pacific, SEVEN will introduce mass market push email to consumers and enterprises

SINGAPORE, 12 October 2006 — World’s largest white-label push email provider, SEVEN, announced plans to expand within the Asia-Pacific Region with the focus on the needs of the end-user and to make mass market push email a reality for operator customers. SEVEN now has 30 operator customers in the region (100+ worldwide) and controls 65% of the white label market worldwide, owning the most operator relationships and the largest addressable subscriber base of any push email provider.

SEVEN’s secure and reliable push email solution offers a viable alternative to Blackberry. With support of the widest range of devices, today more then 200 models, and device platforms like Symbian, Microsoft, Java and Palm and BREW in some regions, SEVEN’s true push email solution is now available both for personal and corporate email users

Conservatively assessed, SEVEN’s current customer base has a combined addressable market of 700 million subscribers worldwide, of which 200 million are in Asia-Pacific (excluding Japan & China).

SEVEN has been rapidly expanding its market share over the past three years. Twenty new operator customers were signed in the first half of 2006, reflecting the growing importance of mobile email for operators and end users alike. Key wins so far in 2006 include Alltel in the United States, Hutch in India, 3UK in Great Britain and Etisalat in Middle East. Current worldwide customers include Cingular Wireless and Sprint Nextel in the U.S.; KDDI Corp. and NTT DoCoMo in Japan; O2, Orange, Telefonica Moviles, Telenor Group and Vimpelcom in Europe; and Bharti, DTAC, FarEasTone, Optus, StarHub and Telkom Indonesia in Asia-Pacific; Etisalat and Wataniya in Middle-East & Africa.

Siddharth Mahajan, Vice President and General Manager SEVEN Asia Pacific, comments, “The push email market is accelerating rapidly as the technology enters the mainstream of business and consumer products. Simple and fast provisioning ease of use and a wide range of devices to choose from are essential for our operator customers and for their customers. We’re delighted that 30 major operators and service providers in APAC have selected SEVEN as their trusted push email partner, making us the market leader for white-label push email”.

With the upcoming regional launch of SEVEN’s Always-On Mail (version 5.2) push email software, SEVEN’s expansion plans will focus on three elements to increase customer adoption:

Usability
SEVEN’s offerings are easy to implement, use and administrate for both business and personal email applications. With an easy to use, user-friendly interface similar to the desktop, the software allows access to corporate and personal email, calendar, and personal and corporate contacts via the choice of most mobile devices also eliminating the need to use different device types for voice and data services.

Device range
SEVEN continues to make its software available on more mobile devices than any other push email provider. SEVEN has extended its leadership during the year, adding more than 80 models so far this year. SEVEN’s push email is now available on over 200 different mobile devices across the widest number of operating platforms including BREW, J2ME, Microsoft Pocket PC, Microsoft Smartphone 2003, Microsoft Windows Mobile 5.0, Palm OS and Symbian-based phones.

Email platforms supported are: Microsoft Exchange, Lotus Domino, IMAP4 and POP3.

Cost
SEVEN’s software allows consumers to enjoy the lowest cost of ownership, with fast and easy access to their emails using minimum bandwidth giving minimum data usage charges. The cost efficiency benefit is one key reason why consumers would be inclined to subscribe to push email services now.

For more information on products from SEVEN, please visit www.seven.com

Media Contacts:

Florence Ang
Red Dawn Communications
(65) 9691 1404
florence@reddawncommunications.com

Angelika Quadt
Red Dawn Communications
(65) 6222 4704
angelika@reddawncommunications.com

Lars Aase
SEVEN
(46) 70 6704 379
lars.aase@seven.com

About SEVEN
SEVEN is a global provider of software that enables mobile operators, Internet email providers and service providers to offer their subscribers secure, low-cost, real-time access to business and personal email applications. SEVEN’s software is specialized to meet the unique needs and requirements of the Fortune 500 enterprise, the small-to-medium organization, workgroups, individual professionals and consumers.

The SEVEN software supports all major device platforms, including BREW, J2ME, Microsoft Windows Mobile, Palm OS and Symbian-based phones, and currently ships on over 200 mobile phone models manufactured by Hitachi, HTC, HP, Motorola, Nokia, Palm, Sanyo, Samsung, Sony Ericsson and Toshiba. SEVEN is available today across major international network standards, and has been chosen by 100 leading mobile operators and service providers worldwide including: including Bharti, Cingular Wireless, Etisalat, Globe Telecom, Hutchison, KDDI Corp., NTT DoCoMo, O2, Optus, Orange, Sprint Nextel, Starhub, Telefonica Moviles, Telenor Group, Telkom Indonesia, Vimpelcom and Yahoo!. SEVEN is headquartered in Redwood City, CA, USA, with local offices around the globe.

SEVEN is a registered trademark of Seven Networks, Inc. Always-On Mail, Out of the Office, System SEVEN, SEVEN Personal Edition, SEVEN Enterprise Edition, and SEVEN Server Edition are also trademarks or service marks of Seven Networks, Inc. or its subsidiaries. All other trademarks or trade names are those of their respective owners.