Telkomsel, Indonesia’s largest mobile service provider has launched a mobile money transfer service called T-Cash Kirim Uang (Telkomsel Cash Transfer), which allows customers to transfer money using their cell phones.
Subscribers need to register for prepaid e-wallet deposits, which function like bank accounts. It helps customer to transfer funds via SMS, which recipients can claim at customer service centers and thousands of branches of retailer Indomaret in Java, Bali and Lampung. All they need is the recipient of the transaction number to an authorized merchant to claim the money.
According to Ricardo Indra, Telkomsel’s corporate communications manager, the service is the first of its kind in the country. Company’s target market is the people who do not have bank accounts, especially in rural areas.