A new research report has revealed that Canada will have 28 million mobile subscribers in 2012 with Bell Mobility’s market share decreasing over the next two years. Given the latest quarter numbers, their model forecasts that Telus Mobility will be replacing Bell Mobility (excluding Virgin Mobile) as the second largest mobile operator in Canada after Rogers Wireless in 2012.

Researchers also forecast that market shares of Telus Mobility and Bell Mobility will be 27.3% and 27% respectively by the end of 2012. They expect the entry of new mobile operators such as Videotron and Wind Mobile to take greater market share away from Bell relative to Telus, given Bell’s stronger presence in Central Canada and the new entrants’ focus in that part of the country.

As per the researchers, the wireless penetration rate in Canada is still relatively low compared to other developed countrie and they expect that the Canadian wireless market will continue to grow. According to the forecasting model, the number of mobile subscriber connections in Canada will increase from 25.3 million in 2010 to approximately 28 million by the end of 2012. The competitive dynamics in the Canadian mobile operator space are changing rapidly as new entrants increase their market shares. They forecast that the subscriber market share of the largest operator, Rogers Wireless, will be about 35.6% in the end of 2012.

Finally, the report predicts that Rogers Wireless will be enjoying the highest level of profitability in the Canadian wireless market during the forecast period. Their model is predicting that Rogers Wireless’s EBITDA margins will remain above 50% over the next eight quarters.

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‘s mobile-phone industry has vast room to grow in data services for businesses and consumers, the president of the country’s biggest cellphone operator said Tuesday.

Nadir Mohamed of Rogers Communications Inc. (TSX:RCI.B) told a BMO Capital Markets media and telecom conference that at business forums such as Tuesday’s event 95 per cent of those present typically have mobile-e-mail devices, mostly BlackBerrys made by Research In Motion Ltd. (TSX:RIM). But he estimated only five per cent of businesspeople who could profit from constant e-mail access have it.

“There’s lots of room for e-mail connectivity and applications on the business side,” he said.

“On the consumer side it’s been fuelled by SMS (short message service),” he added.

“Both sides of the equation are growing and in my mind will continue to grow significantly.”

In terms of transmitting video to mobile devices, “the noise we’re making is more about the brand,” Mohamed said, and “video is some time away from being a meaningful contributor” to revenue.

In the wake of Monday’s announcement by Telus Corp. (TSX:T) that it will become an income trust, Mohamed said Rogers has no similar plans – primarily because it won’t have to pay income tax in the foreseeable future thanks to almost $4 billion in accumulated tax losses.

He added that paying a high dividend is not a priority for Toronto-headquartered

‘s largest cable-television operator as well as the biggest wireless provider.

“Clearly the focus is paying down our debt – that’s goal No. 1,” he said. “We’re not going to go from a growth company to a yield company anytime soon.”

Meanwhile, the country’s largest telephone company,

(TSX:BCE), continues to struggle with “service issues in the consumer segment,” George Cope,

‘s new president and chief operating officer, acknowledged at the meeting.

Bell has geared up for competition from cable-TV operators and others in local telephone service after generations as a monopoly and it has “an unbelievably reliable local access service,” he declared, but it remains hamstrung by “ridiculous” federal regulations.

“The last time I looked I don’t think

needs our help in terms of their financial position by the regulator,” he said.

Still, he acknowledged, “our customer service has to improve, and it’s a very tricky balance as you’re taking costs out there.”

Cope, the former president of Telus Mobility who joined Bell in January, said it’s too early to know whether erosion of Bell’s local access line business has hit bottom, but “now for the first time (competitors) have churn, not just us,” while Bell remains “the clear leader in the enterprise segment.”

Asked about the income trust issue, Cope noted that rural phone operations were spun off this summer in the Bell Aliant Regional Communications Income Fund (TSX:BA.UN) and he repeated a previous statement that “management and the board continue to review the suitability of the income trust structure” for the rest of the enterprise.

“That’s all I’m saying.”

Also at Tuesday’s conference, Marc Tellier, president and CEO of Yellow Pages Group (TSX:YLO.UN), said the trust’s “big focus is really to integrate one national platform” after a series of acquisitions ranging from the Trader Canada group of advertising publications to the MTS Media phone-book operation in Manitoba.

“It’s not that it’s difficult work, it’s just that there’s a lot of wood to chop” in such tasks as consolidating eight accounting and human resources systems, Tellier said.

Yellow Pages is also working to expand its clientele by attracting more national advertisers, which “typically don’t come to us in droves,” he said.

Tellier added that the trust now has “a much more compelling value equation for national advertisers” such as automotive companies which he said account for one-fifth of all advertising in the

.

Source- http://money.canoe.ca

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