Sybase 365 expands Messaging Footprint across South Pacific

Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), the global leader in mobile messaging and mobile commerce services, today announced the expansion of its messaging destinations in the South Pacific over its international SMS hub. Sybase® SMS 365 now enables BlueSky American Samoa, Pactel in Tuvalu & Cocos Islands and Timor Telecom, to exchange in and outbound SMS with 900 mobile operator partners and 4.5 billion subscribers around the world. Joining the hub later this year is Solomon Island’s newest mobile operator, bemobile Solomon Islands.

Sybase 365 solves the complexities of interoperability management, enabling mobile operators to raise the value of their international messaging business and dramatically expand their global reach,” said Matthew Tonkin, Senior Sales Director Asia at Sybase 365.  Sybase 365′s long history and global experience as an SMS hub provider is unmatched. In the Pacific region alone, we provide connectivity for 70 percent of island operators and we will further expand our reach in the coming months.   Our sharp focus and investment in innovation not only meets, but exceeds the requirements of our customers, with the benefits ultimately flowing to mobile subscribers around the world.”

To this end, Sybase 365 is also working with mobile operators in the Pacific region to join its next generation GRX hub for international data traffic routing over IP. Sybase®  GRX 365â„¢ – which is also IPX ready – is one of the largest, more secure and best performing private IP networks in the world with more than 70 operator partners connected to its on-net community.

As with the early days of SMS, operators recognize the benefit of hubbing connectivity over bilateral inter-operator agreements. Many mobile service providers face the challenge of having multiple interconnects, complicating operations and incrementing costs,” Tonkin said. An increasing number of operators recognize the value of delivering multiple services through a single, secure IPX connection and are selecting a combination of services to run over the IPX that suit their business needs, including voice and GRX data roaming services, as well as BlackBerry connectivity and signaling.”

With Sybase 365, we can offer our subscribers vastly enhanced SMS connectivity with friends, family and business partners around the world,” said Adolfo Montenegro, President and CEO, Bluesky Communications. At the same time, international business travelers and holiday makers will be able to send and receive text messages to more destinations.”

The South Pacific is the most remote region in the world, with only 3 million people inhabiting its 22 island countries^. Telecommunications infrastructure is pivotal for these economies to connect with the rest of the world, and the region has one of the world’s highest mobile growth rates.