By Editor on March 19, 2010 · Leave a Comment
MillerCoors LLC has launched a Miller Genuine Draft 64-branded application that turns the iPhones of the beer’s calorie-conscious drinkers into a pedometer that can link with social networking site Facebook.
The free MGD 64 works like a traditional pedometer. Its technology can recognize a change in motion and can recalibrate accordingly.
The aim of the company is to provide consumers a new mobile tool to help them maintain their active, sociable lifestyle. They also have the option to share their progress with friends on their news feed and to join MGD 64 group challenges.
According to Tristi Pfeiffer, marketing manager for MGD 64 at MillerCoors, Chicago, the company is launching the MGD 64 Pedometer app to provide their active-lifestyle consumers with a tool that both helps them maintain a balanced lifestyle and allows them to connect with other like-minded consumers through Facebook.
As per his opinion, it is a tactic that connects well with their brand positioning and with their consumer’s desire for interesting mobile tool. The target demographic of the company is legal-drinking-age men and women who are looking for fun.
The MGD 64 pedometer application also has the ability to connect to Facebook users. Once consumers have entered their Facebook log-in information, they have the option to share their progress with friends on their news feed and to join MGD 64 group challenges.
By Editor on October 19, 2006 · Leave a Comment
Carphone Warehouse is set to rival the likes of eBay with a new auction site dedicated to trading used mobile devices.
The new site, at www.mymobileauction.com, will let customers advertise their used handsets online for a listing fee of £1.25 to list, including the database check.
To promote the service, listings will be free until 17 November 2006.
To tackle to issue of stolen phones, Carphone said it will will provide checks on handset identification numbers against a stolen phones database before they go on sale.
Research commissioned by Carphone Warehouse, suggests that over a third of customers in Britain hang onto their old mobiles.
Tristia Clarke, marketing director for The Carphone Warehouse said: “Customers tend to change their phone every year so this offers the perfect opportunity to sell on old handsets”.
Source- https://www.netimperative.com
