Idea, the pan-India telecom operator and handygo, India’s leading provider of VAS solutions, have announced the launch of ‘Behtar Zindagi ‘, latest bouquet of VAS offerings for customers in rural areas of Maharashtra, Goa, Gujarat, UP West and Andhra Pradesh. This innovative product is specially designed to provide day-to-day information to Idea’s rural subscribers. The subscribers can get exhaustive and up to the mark information regarding health, education, finance, weather updates, mandi rates, livestocks, agriculture and fisheries.

To use this service Idea subscribers need to dial 556780 (tollfree) and avail the subscription pack at a minimal charge of Rs 30, 15, 7 and 2 for 30, 15, 7 and 1 day, respectively. The service is available in all the respective states regional languages along with Hindi and English.

This unique IVR based rural solution by handygo provides credible and authentic information to the rural subscribers. For latest and reliable updates handygo has partnered with various organizations such as Care India, Aviva Life Insurance, Indian Metrological Department, INCOIS, Hariyali Kisan Bazaar, Network for Fish Quality Management and Sustainable Fishing, Transparency International India, Sonalika, EKO India Financial Services and plethora of other organizations.

On this tie-up, Mr. Praveen Rajpal, CEO, handygo said, “We are contented to partner with one of India’s leading mobile operator -Idea Cellular. We envisage great potential in the untapped rural market and are bullish about the stupendous feedback from the end consumers. We have partnered with various large associations for ensuring the latest and authentic information to the mobile subscribers using the service. Our IVR based rural product is available in all the regional languages along with Hindi and English.”

Announcing the launch of these services, Mr. Rajendra Chourasia, Chief Operating Officer – Maharashtra & Goa, Idea Cellular said, “With over 1.2 crore subscribers, Idea is the largest mobile network and has the highest penetration in rural parts of Maharashtra & Goa. We are happy to partner with handygo to offer relevant and affordable services to our rural subscribers in the circle.”