California Mandates Drivers Use Hands-Free While on a Mobile Phone
California Governor Arnold Schwarzenegger has signed the Senate Bill 1613 by State Senator Joseph Simitian (D-Palo Alto) that will prohibit the use of a cell phone in a moving vehicle unless the driver is using a hands-free device. The bill will come into effect on July 1, 2008.
“The simple fact is it’s dangerous to talk on your cell phone while driving. CHP data show that cell phones are the number one cause of distracted-driving accidents,” said Governor Schwarzenegger. “So getting people’s hands off their phones and onto their steering wheels is going to make a big difference in road safety.”
The ‘Hands-Free’ cell phone bill will save lives by making our roads safer. I want to thank Senator Simitian for authoring this bill and for his commitment to the safety of his fellow Californians,” said Schwarzenegger.
The senate bill 1613 will:
- Prohibit the use of cell phones by drivers unless the driver is using a hands-free device starting July 1, 2008.
- Allow drivers of commercial vehicles to use push-to-talk phones until July 1, 2011.
- Allow drivers to make emergency phone calls without using a hands-free device.
- Allow drivers of emergency response vehicles to use cell phone without a hands-free device.
Distracted driving leads to tens of thousands of car accidents annually, with many of these accidents resulting in serious injuries or even death. Distractions while driving include eating, drinking, changing the radio station, reading and using a cell phone. For many of these distractions, there is no practical alternative other than banning the activity. However, there is a practical alternative to holding a cell phone – using a hands-free device. Hands-free devices are very inexpensive and most new phones come with an earpiece
Using a hands-free device while driving does not eliminate the distraction that comes with cell phones. Talking on the phone and dialing and hanging up the phone create a distraction. However, requiring drivers to use hands-free devices better ensures that drivers have two hands-free to place on the wheel while driving.
Michael Bagley, executive director-Public Policy, Verizon Wireless, said, “Verizon Wireless has engaged in an ongoing effort to promote wireless safety while driving, in ways that include consumer education, work with device manufacturers, and support for statewide hands-free legislation, including the bill now law in California.”
“We commend California Governor Arnold Schwarzenegger, State Senator Joseph Simitian and the entire state legislature for making hands-free use of wireless devices the law while driving in California. We particularly recognize Senator Simitian for his commitment to the issue, his persistence and his leadership in crafting a bill that acknowledges the benefits of a wireless device in an emergency, and, allows drivers to talk on the phone while keeping both hands on the wheel so long as traffic conditions permit. The senator’s legislation, now law, serves the public interest and once again demonstrates to the nation California’s foresight and its leaders’ connection to California citizens,” added Bagley.
“With the technology available today, there is no reason for a driver to be holding a cell phone while behind the wheel,” said Mary Doyle, senior vice president and general counsel at Palm. “Headset technology, both wired and wireless, is readily available, and call quality using a hands-free headset is generally excellent. With our Treo smartphones, Palm gives drivers numerous options for helping keep their eyes on the road and two hands on the wheel, focusing first and foremost on driving.”
Source- http://www.itnewsonline.com
Technorati : Handset, Mobile, USA
Ice Rocket : Handset, Mobile, USA
P&G to advertise on Amp’d
LOS ANGELES (AdAge) — Mobile video this week took a big step closer to its potential as a key advertising vehicle with the announcement that the U.S.’ biggest ad spender, Procter & Gamble Co., signed up to advertise its Herbal Essences shampoo on Amp’d Mobile.
P&G’s wireless ad play could be a boon for the nascent mobile-marketing industry, whose executives feel it has the potential to offer marketers addressable ads.
Commercial breaks
Starting next month, P&G will run 15- and 30-second spots before and after programming on Amp’d Mobile video channels, such as Break TV, the History Channel, A&E, Biography and the Amp’d College Football Season Pass. Some Amp’d programming will be reformatted to allow for commercial breaks similar to those of TV programs, said Seth Cummings, Amp’d's senior VP-content development and programming.
Amp’d, a mobile company whose calls are placed through Verizon Wireless, has 50,000 subscribers but is expanding its distribution through Best Buy and other big-box retailers.
P&G’s wireless ad play could be a boon for the nascent mobile marketing industry, whose executives feel it has the potential to offer marketers addressable ads. In compliance with federal requirements, and without disclosing personal information about their subscribers, wireless service providers believe they can place ads on the mobile devices to target customers who opt to receive the ads.
Discounts to opt-in
Amp’d Mobile, which targets its service to 18- to 35-year-olds, is looking to offer discounts as early as next year to subscribers who opt to provide gender, age and home location, Mr. Cummings said. He said the popular Amp’d Overdrive package, at $20 per month, could be offered at a yet-to-be-determined discount to subscribers who opt to view advertising. In exchange, subscribers would sign up to receive mobile-video ads and also would grant permission for marketers to use that information to reach them.
“Addressability is the holy grail in brand advertising,” said Ujjal Kohli, CEO, Rhythm NewMedia, a company whose platform is serving the P&G campaign. “TV-style advertising running over TV-style content” is not only available but capable of “sending an appropriate ad an appropriate number of times to the right people.” Marketers also will be able to know how much of the video was viewed. “There’s no room for click fraud here,” he added.
P&G has been dipping its toe into mobile marketing, offering Herbal Essences ringtones in the past, and earlier this year launched a mobile-text-messaging program for Crest Whitening Plus Scope Extreme Toothpaste targeted to young club-goers. Its Interactive Marketing Innovation Consumer Solutions Program group, headed by Jean Berberich, is expected to roll out a number of other mobile-marketing programs this year for products such as Pampers.
Executives at P&G did not return calls seeking comment.
Mobile’s CPM rates
And in a sign of the kind of money mobile media could command, the deal, according to three executives familiar with the situation, was running at cost-per-thousand rates of $150 or more, considerably higher than web CPMs and the average $30 CPM for traditional broadcast prime time. Revenue is being shared among the carrier, the content publishers and intermediary companies handling the deals. Mr. Kohli said mobile TV’s CPM might decline over time, but right now the “demand far outstrips the supply.”
The jury is still out, however, as to whether there will be demand, particularly in relation to sensitive consumer concerns. Jonathan Sackett, senior VP-director of digital operations, Draft, said of mobile addressability: “As a marketer I love it,” but as a “consumer I don’t much care for it.”
Source: Adage
Boost Mobile’s targetted advertising
Boost Mobile, the popular youth MVNO has continued its string of innovation with Boost Mobile VIP, described as “an opt-in program designed to provide customers with tailored services and products as well as special promotions and updates”.
The first phase of the program involves collecting data from users who choose to become Boost VIP members, which provides data on pre-paid user – this kind of data is traditionally hard to get. These people will be eligible for special deals and will receive “communications” (meaning ads) via text message and e-mail. The second phase will feature content and other special features intended to increase user retention. The data collection service, run by MindMatics, therefore has two benefits for Boost – it will be able to sell targeted ads to an opt-in audience and it has details on its customer base which will allow it to offer targeted services, which ideally should reduce churn. The program should help users by giving them a customized service, and from the sound of it free content and special promotions. This is a good example of the potential power of marketing through mobile: it offers an unparalleled medium for getting to know the consumer individually and target him accordingly.
Technorati : Boost Mobile, MVNO, USA, Youth MVNO
Qualcomm to acquire Qualphone for $18 million
Qualcomm to acquire Qualphone for $18 million
US based mobile telecom company Qualcomm has said that they are acquiring privately held wireless technology developer Qualphone Inc for $18 million.
The deal would be conducted in a cash only transaction and would help Qualcomm in this market.
The company is basically involved in development of mobile phone technologies and licenses their technologies to mobile phone makers and service providers around the world.
This deal would help Qualcomm to enable integrated features such as photography and video for phones that have high-speed wireless links to the Internet.
Qualcomm added that they expect this deal to be closed by the end of the month
Source- http://business.techwhack.com/`
Technorati : Mobile, Operator, Qualcomm, USA
Ice Rocket : Mobile, Operator, Qualcomm, USA
T-Mobile, Verizon Lead as Airwaves Auction Reaches $10 Billion
Aug. 16 (Bloomberg) — T-Mobile USA Inc. and Verizon Communications Inc. made the highest offers for U.S. airwaves at a government auction, driving the bidding past $10 billion. T-Mobile, the fourth-biggest
U.S. mobile-phone company, offered $3.05 billion for 77 licenses, according to preliminary results released today by the Federal Communications Commission. Verizon, owner of the second-largest
U.S. wireless provider, offered $2.8 billion for four licenses, including $1.34 billion for the biggest in the northeastern region. Through 20 rounds of the auction, telephone companies have been the most aggressive in trying to expand their coverage to offer more customers high-speed services. The bids are preliminary and the FCC will hold more rounds tomorrow, giving other companies a chance to top today’s offers. The process may last weeks before winners are announced.
“In the end it comes down to willingness to spend,” said Jeff Heynen, an analyst covering broadband and Internet television at Infonetics Research in
Raleigh, North Carolina. “Telcos are the only guys that have the funds to be able to do that.” A joint venture between EchoStar Communications Corp. and DirecTV Group Inc., the two largest
U.S. satellite-television companies, dropped out of the running. The auction of the 1,122 spectrum licenses, which reached $10.3 billion today, may raise as much as $15 billion, making it the FCC’s second-most lucrative sale, according to government projections. Widening, Deepening T-Mobile, a unit of Bonn-based Deutsche Telekom AG, is aiming to catch up with larger rivals Verizon Wireless and Cingular Wireless LLC in offering videos and games.
New York-based Verizon wants more users for services such as mobile video and has leading bids in the
Great Lakes and southeastern regions. “For T-Mobile it’s widening and for Verizon it’s deepening,” Heynen said. T-Mobile, owned by Deutsche Telekom AG, is making its biggest bids in the western, northeastern and central regions. SpectrumCo LLC, a partnership that includes Comcast Corp., Time Warner Cable Inc., and Sprint Nextel Corp., was the third- biggest bidder, offering $1.54 billion for 79 licenses. “Cable companies as expected are being somewhat restrained and we view their participation as experimental,” said Aryeh Bourkoff, an analyst at UBS AG in
New York. Shares of Verizon fell 16 cents to $34.23 in composite trading today on the New York Stock Exchange. Deutsche Telekom shares rose 16 cents to 11.21 euros in
Germany. EchoStar, located in
Englewood, Colorado, added 15 cents to $33.11, and El Segundo, California-based DirecTV gained 27 cents to $18.06.
Source : Bloomberg
Technorati : Cingular, Deutsche Telecom, Mobile, Operator, T-Mobile, Verizon Wireless
Ice Rocket : Cingular, Deutsche Telecom, Mobile, Operator, T-Mobile, Verizon Wireless
China Mobile, Larger Than Vodafone, May Say Net Rose (Update2)
Aug. 16 (Bloomberg) — China Mobile Ltd., the world’s largest cellular operator by market value, may report a 23 percent gain in second-quarter profit after adding a record number of subscribers.
The Beijing-based company, which overtook Vodafone Group Plc as the world’s largest mobile company by market capitalization last month, will report net income rose to 15.7 billion yuan ($2 billion) from 12.8 billion yuan a year earlier, according to the median estimate of six analysts in a Bloomberg survey. China Mobile is scheduled to report earnings tomorrow after the 4 p.m.market close in
Hong Kong.
Chief Executive Wang Jianzhou raised revenue by offering a wider range of wireless phone services such as movie and video downloads and targeting the more than 900 million people living in
China’s rural areas. The mobile operator added 13.1 million users in the second quarter, gaining a record number for three straight months to June.
“With the continued growth of subscribers and strong growth of data revenue,” earnings will keep rising, said Mandy Chan, who helps manage $1 billion at ABN Amro Asset Management Ltd. in Hong Kong, including China Mobile shares.
China Mobile attracted users after it received approval from the telecommunication regulator to cut rates and offer cheaper monthly packages for cell-phone users in
Beijingstarting May. The operator also reduced international roaming charges in the provinces of
Sichuanand
Zhejiang.
The phone operator is expected to report half-year profit rose to 30.2 billion yuan from 24 billion yuan a year earlier, analysts said.
Share Price China Mobile’s market capitalization on July 11 was $132 billion, compared with Newbury, England-based Vodafone’s $110 billion. The Chinese company’s shares have risen 38 percent this year, compared with a 23 percent decline in Vodafone stock.
“The share price reflects the market’s view of the prospects of the companies in the future,” Francis Cheung, an analyst at CLSA Ltd., said. “There’s more growth potential in
Chinathan in
Europe, where the market is more mature.” China Mobile, which lags behind Vodafone and
Japan’s NTT Docomo Inc. in sales, may say second-quarter revenue rose to 69.4 billion from 59.6 billion yuan a year earlier.
The company, which offers global system for mobile communications, or GSM, services, gained 25.8 million subscribers in the first six months of the year for a total of 273.8 million, about two-thirds of the nation’s mobile-phone users. That’s more than Vodafone’s 186.8 million users and Docomo’s 51.9 million combined by the end of July.
User Revenue China Unicom Ltd., the country’s second-largest mobile operator, offers services using both the GSM and code division multiple access standards. Unicom had a total of 135.1 million users at the end of June. China Mobile’s average revenue per customer, or ARPU, an industry measure of the size of a phone bill, probably remained unchanged in the second quarter from a year earlier, and up from the previous quarter, analysts said.
We expect China Mobile’s ARPU to be driven by higher usage and wireless data contribution,” Kelvin Ho, an analyst at Nomura International (
Hong Kong) Ltd. said. Ho estimates China Mobile’s ARPU will be about 90 yuan in the second quarter, unchanged from a year earlier, and up from 86 yuan in the previous quarter. Usage per subscriber probably rose 10.8 percent from a year earlier to 363 minutes per month. Chief Executive Wang, 57, is boosting revenue from new businesses such as short message services, ringtone downloads and wireless services such as emails and games.
Data Services New businesses from such wireless data services may account for 23 percent of revenue in the first six months, compared with 19.7 percent a year earlier, Ho said. Competition also eased as fixed-line phone network operators China Telecom Corp. and China Network Communications Group Corp., slowed promotions of a city-wide cordless service called Little Smart, which has cheaper rates than for cellular calls, as they prepare for the government’s issuing of high-speed wireless licenses.
Chinahasn’t set a timetable for granting licenses for 3G services, which allow subscribers to video conference and download movies faster on their handsets. The Ministry of Information Industry on Jan. 20 said it has adopted the locally developed time division synchronous code division multiple access standard as one of the so-called third- generation services. “A 3G license could be further delayed into second half 2007, which implies the 2007 could be another safe year for China Mobile, and the company could still deliver stellar results until the beginning of 2008,” Wang Jinjin, an analyst at UBS Securities Co. said in a report. China Mobile shares rose 1.5 percent to HK$52.10 as of middayin
Hong Kong, after gaining as much as 1.7 percent earlier.
Source- http://www.bloomberg.com
Technorati : China Mobile, GSM, Hong Kong, Vodafone
Ice Rocket : China Mobile, GSM, Hong Kong, Vodafone
Telenor reaches 100 million mobile subscribers
Telenor has signed up its 100 millionth mobile subscriber. The milestone was achieved at its Hungarian operator Pannon, where the customer was given free mobile usage for a year and trip to
Norway
. The Norwegian company offers mobile services in 13 countries and earlier predicted passing the 100-million subscriber mark this year. It last reported 96 million subscribers at the end of June. The subscriber figures are based on 100 percent of consolidated and associated operators. On a consolidated basis, accounting for less than 100 percent ownership of some associates, the company has 56.5 million subscribers at the start of September.
Source- http://www.telecompaper.com
Nokia strikes deal for premium EA mobile content
Electronic Arts has confirmed support for the launch of Nokia’s next-gen mobile phone games platform, with a range of titles custom-designed for Nokia S60 devices.
Through Nokia’s Content Discoverer, consumers are able to download EA games through virtual shopping malls directly to their mobile devices.
“Nokia shares our vision of making it easy for people around the world to find and play the best quality games on their mobile phones,” said Mitch Lasky, senior VP of EA
“We are looking forward to working more closely with Nokia on promoting a delivery system that propels mobile gaming forward. This relationship will bring together EA’s great brands and development studios with Nokia’s innovative hardware and global consumer reach,” he added.
Some of EA’s biggest franchises initially available will include The Sims 2, FIFA 06, Tiger Woods PGA Tour 06, FIFA Street 2, Doom, Tetris and Tetris Mania.
Nokia’s next-generation mobile phone gaming platform is due to launch in the first half of 2007, and continues the work already established by the company via its N-Gage gaming deck.
“The core of Nokia’s games strategy is to make it easy for people to find, buy and play great quality mobile games and we’re excited to expand our relationship with EA to help make that possible,” said Jaakko Kaidesoja, director of games and multimedia at Nokia.
“Nokia and EA have a common vision regarding the opportunities in mobile games and how to turn them into a reality.”
“When you combine Nokia’s leadership in hardware, usability and software platforms with EA’s brands and quality thresholds, the results will speak for themselves,” he added.
Source- http://www.gamesindustry.biz
