By Editor on May 11, 2009 · Leave a Comment
www.WirelessFederation.com/news: Mobile Music has become the largest contributor to Value Added Services Revenue of the mobile operators in India. In a recent announcement, India’s largest telecom operator by subscribers’ number, Bharti Airtel has claimed its Music Bharti†to be the largest music company in India ahead of another giant of the music industry, Saregama. After this announcement by Deputy CEO Sanjay Kapoor, it becomes easy to understand why Bharti Airtel decided to set up separate divisions for Mobile Entertainment and Mobile Commerce.
Meanwhile, there are doubts regarding the top slot claimed by Bharti after beating Saregama. Saregama has still not revealed its financial results for 2008-09 whereas Airtel has generated Rs. 708 crores from music distribution in 2008-09 (FY09). But having a glance of the financial results of the two companies in the year 2007-08, Bharti Airtel emerges as a undisputed king by generating Rs. 458.4 crores in FY08 while Saregama earned 143.7 crore.
Though music is not produced by Airtel, it contributes to the revenue of the company through distribution via caller ringback tones, mobile radio and music on demand. Earnings from SMS service has already being superseded by the money generated by music. Rs. 481.3 crores of Airtel’s Value Added Services (VAS) revenues in Q4 was not from SMS but from this non-SMS component.
Airtel collects and sells music from many music publishers like Saregama, T-Series, Yash Raj Films, UTV, Rajshri Films, and several publishers from SIMCA and it has not yet decided to enter into the field of music publishing.
Filed under Mobile ·
Tagged with ASIA, Bharti Airtel, GAMA, India, mobile entertainment, Mobile Music, Music Bharti, operator, Saregama, T-Series, Value Added Services, Yash Raj
By Editor on August 15, 2006 · Leave a Comment
Strategy Analytics’ updated and added more detailed data to its forecast for business mobility revenues in Western Europe. The industry analysts predict that recurring operating expenditures on wireless data solutions in Western Europe will approach $12.7 billion annually by 2010, up from $7.9 billion in 2005. Messaging-centric productivity tools including SMS, IM, and email will account for 90 percent of revenues throughout the forecast period.
However, the remaining 10 percent — attributable to wireless line-of-business applications, mobilizing e-business sales and field force applications — will remain vitally important IT-sanctioned wireless initiatives in this region.The UK and Germany (commanding 44 percent of wireless enterprise revenues) are singled out as the most important mobility markets. Sweden will be an especially important test bed for mobile Instant Messaging and other presence-enabled value added services.
Cliff Raskind, Director of the Wireless Enterprise Strategies service states, “While business users in the UK and Germany are historically poles apart on SMS adoption, both markets will lead in mobile email and CRM uptake. As the SMS stranglehold on data revenues erodes, these two enterprise-endorsed applications represent prime revenue streams. Either separately or as a potent combination to induce wireless investment, they are of strategically critical importance.”
“Our research finds that 9 out of every 10 business cellular users in Western Europe uses SMS, nearing 100 percent saturation in the Nordic region. While SMS will remain the largest single component of revenues exceeding $6.4 billion by 2010, it will drop precipitously from 79 percent in 2005 to 50 percent,” states Antoine Mathiaud, Sr. Analyst. “At the same time, we believe that both IT-sanctioned and independent use of mobile Instant Messaging will start to supplant a growing portion of both SMS and email use. Today’s European teen market entering tomorrow’s workforce will find robust implementations of IM on a variety of mobile devices with QWERTY keyboards and always-on connections being much more accessible. Based on available demographics and our extensive survey work, we expect Sweden to lead the charge with IM and presence-enabled services, with an estimated 35 percent of IM users adopting wireless by 2010.”
Source- http://www.tekrati.com
Technorati : Germany, Mobile, UK, Western Europe
Ice Rocket : Germany, Mobile, UK, Western Europe
Filed under Mobile ·
Tagged with Data Solutions, Germany, Mobile Email, Nordic, Nordic Region, Operating Expenditure, Ratel, Sweden, tally, UPDATED, Value Added Services
