T-mobile along with Vectone intends to capture a large chunk of the potential 7 billion calls per year of international calling from the ethnic community within the UK.
Vectone is already established across Europe and has over one million customers across Denmark, Norway, Austria, The Netherlands and Switzerland.
T-mobile claims to have over 50% of the wholesale market already (virgin’s MVNO operation rides on t-mobile) and with its ninth major partnership, there may be more to cheer about.
The Ethnic focussed, low-cost prepay service is estimated to target ten million potential subscribers in the UK.
T-Mobile, managing director Richard Moat said: ‘We are delighted to be supporting Vectone’s ambitious expansion plans for the UK market. The deal with Vectone signals our intent to become a major player in the ethnic MVNO arena.
‘With international calling card minutes rapidly migrating to mobile, this is an excellent time to be forging new partnerships in a segment which is showing signs of bucking the recession with strong projected growth rates.
‘Vectone builds on our eight existing MVNO partnerships and underlines our ambitions to target new growth areas in the wholesale market.’