Visa Inc. and Visa Europe today announced the commercial availability of mobile contactless payments enabled by DeviceFidelity’s In2Pay microSD solution. For the first time in Visa’s history, a mobile contactless payment solution is now included in the list of Visa compliant products available for potential commercial deployment by financial institutions in the U.S. and select markets.

Mobile payments are a strategic priority for Visa in Europe where we have played a leadership role in developing the market”

Following 18 months of technology development in partnership with Texas-based DeviceFidelity, and trials with leading financial institutions in the United States, Europe and Asia, Visa has tested and supports commercialization of In2Pay microSD for use with leading smart phones.

Smartphone models compatible for use with this landmark technology include the BlackBerry® Bold^TM 9650^2, the iPhone 4, the iPhone 3GS, iPhone 3G, and the Android based Samsung Vibrant Galaxy 5, representing three of the leading mobile operating systems in the world. Visa expects to add additional phone models for use with this technology, including phones based on the Symbian and Windows operating systems.

This is a historic milestone for Visa and its clients,” said Bill Gajda, head of Visa Mobile. In addition to issuing plastic magnetic stripe or chip-enabled payment cards, financial institutions can now consider offering their account holders a new technology that enables them to transform their existing phones into fully functional mobile payment devices.”

From Trials to Commercial Availability

The compliance testing process for mobile devices established by Visa includes extensive technical, security and usability testing with respect to the Visa mobile payment functionality. It ensures reliable and secure Visa transactions that are compatible with the global standard for chip-enabled payments, and establishes a required signal range for all mobile contactless payments. Visa’s compliance testing process ensures the combination of the phone; secure chip and mobile payment application will provide the level of user experience Visa accountholders have come to expect from Visa.

The microSD payment technology has been developed in partnership with DeviceFidelity and had previously been available only to financial institutions who were participating with Visa in mobile payment trials including some of the largest financial institutions in the U.S. JP Morgan Chase, Wells Fargo Bank, US Bancorp and Bank of America. Now, Visa issuers can obtain the technology under Visa’s standard contract terms and can load the Visa mobile payment application to microSD cards.

Issuers who choose to adopt the technology can provide their account holders with a tiny microSD card that can be inserted into the phone’s existing memory slot to enable the device for payment. The technology is compatible with existing contactless payment terminals already installed at retail outlets worldwide and enables account holders to simply hold the phone in front a payment terminal in order to pay.

This technology also opens the way for mobile operators, retailers and other stakeholders in the payments ecosystem to partner with financial institutions to bring Visa mobile payment functionality to consumers.

This is a significant step towards the next generation of payments, loyalty and rewards, allowing banks and retailers to build entirely new business models,” said Nick Holland, Senior Analyst with Yankee Group. Visa’s announcement clearly illustrates that the future of payments will be mobile.”

Financial Institutions have the option to integrate Visa’s mobile payment solution into their existing mobile application, and offer additional services such as Visa transaction alerts that notify account holders in near real-time of account activity, and targeted merchant offers that are tailored to consumer lifestyle and location. Together, these services have the potential to enhance the consumer payment experience and allow account holders to better manage their payment accounts.

”This is a win-win for banks, merchants, wireless carriers, handset makers, app developers and consumers alike as it delivers a unique combination of consumer preferred devices, smart chip based security and application driven innovation, something that the NFC ecosystem has aspired for a long time,” said Deepak Jain, President and CEO of DeviceFidelity, Inc. Working with Visa and its financial institution partners, we are excited to be at the forefront of this important milestone and helping to make mobile payments a reality for consumers.”

With nearly 5 billion mobile handsets in market around the globe, consumers everywhere have come to rely on their mobile phone as a part of everyday life. According to IDC³, smart phone shipments globally are expected to increase 24% in 2011, helping drive continued growth in more robust and powerful mobile devices that are capable of supporting contactless payment.

“Mobile payments are a strategic priority for Visa in Europe where we have played a leadership role in developing the market,” commented Sandra Alzetta, Head of Innovation at Visa Europe. ”We are delighted that the hard work we’ve invested in market trials has paid off. With this milestone, we can help our customers enter the mobile payment space on a commercial basis, offering valuable and exciting benefits to consumers.”

About Visa Inc.

Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world’s most advanced processing networks—VisaNet—that is capable of handling more than 20,000 transactions a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank, and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: Pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit www.corporate.visa.com.

About Visa Europe

In Europe, there are over 399 million Visa debit, credit and commercial cards. In the 12 months ending March 2010 those cards were used to make purchases and cash withdrawals to the value of €1.4 trillion. 11.2% of consumer spending at point of sale in Europe is with a Visa card, and more than 70% of that is on Visa debit cards.

Visa Europe is owned and operated by more than 4,000 European member banks and was incorporated in July 2004. In October 2007, Visa Europe became independent of the new global Visa Inc., with an exclusive, irrevocable and perpetual license in Europe. As a dedicated European payment system it is able to respond quickly to the specific market needs of European banks and their customers – cardholders and retailers – and to meet the European Commission’s objective to create a true internal market for payments.

Visa enjoys unsurpassed acceptance around the world. In addition, Visa/PLUS is one of the world’s largest global ATM networks, offering cash access in local currency in over 200 countries. For more information, visit www.visaeurope.com

About DeviceFidelity

DeviceFidelity, Inc. develops plug-and-play technologies that empower a variety of institutions to deploy their services and applications on millions of mobile phones worldwide. Its patent-pending In2Pay microSD and In2Pay iCaisse solution transforms popular mobile phones into an interactive contactless transaction device. Committed to bringing contactless innovation to the mobile phone, the company has numerous patents pending in both U.S. and international patent offices. DeviceFidelity is a private corporation with headquarters in Richardson, Texas and offices in San Mateo, California and New York. For more information, go to www.devicefidelity.com.