South Africa based mobile operator Cell C has appointed Alan Knott-Craig as its CEO effective from 1 April 2012. Prior to this, Alan was the CEO for South Africa’s biggest telecom company, Vodacom.
According to company reports, Simon Duffy, non-executive Chairman, Cell C said that Alan is one of the most capable and experienced leaders in the industry and he is confident that his appointment will significantly enhance Cell C’s ability to provide an excellent service to its customers and to compete even more effectively for their business. Further, Cell C has carved out a strong position as an innovative alternative in the industry and, having made considerable progress over the past few years, is strategically well-positioned for growth.
Alan Knott Craig has said that after a break from the telecommunications industry, he is looking forward to being at the helm of Cell C. The mobile telecommunications sector is a highly innovative and disruptive industry, and he is excited about the challenge of making Cell C a more effective competitor to the dominant players. The company has benefited from considerable investment in the past few years, particularly in its network but also in many other areas of the business, and he is confident that he will be able to build on that investment to accelerate the company’s growth.
