Out There Campaign comes out incredibly successful
Blackberry maker RIM had launched the touchscreen BlackBerry Storm 9500 Smartphone, in 2009. RIM and Out There Media joined hands to create and manage a mobile advertising campaign across Austria to target the under 26 year old market with this new device. The campaign was run for two weeks and Vodafone subscribers got it delivered through Vodafone live! portal.
Those who visited the portal were also offered a free Justin Timerlake music video for watching the 15-second long advertisement.
Through out the two weeks, the BlackBerry Storm ad was viewed for 140,000 times through the Vodafone live! portal. The advertisement as a clickthrough-rate of 5.5% and the Justin Timberlake video was streamed a total of 2,101 times. The conversion rate for the entire campaign was 27.5%.
According to Kerstin Trikalitis, Out There Media CEO, this is a great example of targeted mobile advertising in action and the fantastic results that brands can achieve through this medium.
The company strongly believes in the power of reaching out to consumers directly and they are very happy to witness through all their campaigns that mobile advertising is an ideal way of doing so. Targeted and appropriate campaigns, such as this one for RIM, prove that this approach can achieve great results.
Voda & Yahoo Team Up To Deliver Targeted Ads
Seems it’s time for a strategic shift at Vodafone. To lessen the blow of asset writedowns and mammoth losses, the mobile operator has announced it will move full-steam into mobile advertising. To this end it has tied up with Yahoo to deliver sponsored ads to U.K. users. The companies said they expect to launch the mobile advertising service in the first half of next year. Under the agreement, users who agree to accept targeted display ads on their phones will also save on certain Vodafone services. According to the press release, this proposition could extend to key Vodafone mobile assets including the Vodafone live! portal, games, television and picture messaging services.??? Earlier this year Vodafone said it would consider offering customers free mobile TV, cheap calls, free mobile web browsing or free games and music downloads if they accept adverts. Since we announced our intention to develop revenue from mobile advertising as part of our mobile plus strategy unveiled in May, we have carried out extensive customer trials,??? Nick Read, chief executive of Vodafone UK said in a statement. We will now use the experience to determine with Yahoo how best to ensure customers, who choose to receive targeted messages, get better value as well as a richer mobile experience.???
