Vringo, Inc., a provider of video ringtones and next generation personalization solutions for mobile sevices has announced that it has commercially launched its video ringtone platform service with Orange UK.
This launch follows Vringo’s previously-announced carrier partnership with Everything Everywhere Limited, which operates the Orange brand.
According to Jon Medved, Vringo’s Chief Executive Officer, this launch is an important milestone for Vringo. The UK is one of the most robust and advanced telecommunications markets in the world, and we believe a successful commercial launch with Orange will drive our growth. This is a dynamic time for Vringo as they have reported strong subscriber numbers in our test market in Malaysia and are moving forward with launches in the U.S. and Singapore. In addition to the launch with Orange, they anticipate announcing additional distribution channels and new content to enhance and support our commercial launch in the UK.
The Vringo video ringtone service consists of a Web, WAP and mobile app experience that enables customers to create, download and share high-quality video ringtones. Orange UK customers will have access to all of the Vringo platform’s service capabilities including Vringo’s extensive content library of over 5,000 video ringtone clips.
Vringo’s fully-hosted carrier platform is currently deployed for international partners in six markets with new launches anticipated in the next quarter. Vringo’s scalable cloud-based distributed application architecture enables the carrier’s subscribers to browse and download mobile videos, set them as video ringtones and instantly share them with friends.
In addition to carrier partners, Vringo has content partnerships with major content providers including EMI, T-Pain, Tiesto, Muhammad Ali, Turner, Marvel, Discovery Mobile, RTL, Ingrooves and Agence France-Presse.