Mobile Marketing Association launches Rich Media Ad Whitepaper
A whitepaper has been launched by the Mobile Marketing Association on Rich Media Mobile Advertising. The aim of this whitepaper will be to educate the mobile marketing industry about the rich mobile media ad units.
The whitepaper will be containing definitions, attributes and examples of Rich Media advertising in the market place. The MMA has created a definition for Rich Media Mobile Ad Units with this document which is interactive or non-interactive ad units displayed on a mobile web page or in a mobile application. It offers the following: inclusion of streaming video content or animated GIF within the ad unit, inclusion of sound, and a richer interactive feature set than basic mobile click-through.
The whitepaper has been created by MMA member companies serving on the organization’s Mobile Advertising Committee including Quattro Wireless, Crisp Wireless, Eyewonder, Millenial Media, Greystripe, GOGII, JumpTap, Medialets, Rhythm NewMedia and The Weather Channel.
According to Rohit Dadwal, Managing Director, APAC, MMA, the 2009 Asia Pacific Smartphone market is estimated to be 52 million devices, which indicates a tech-savvy consumer group that wants to get the most out of their mobile experiences. And with the increasing penetration of these feature-rich Smartphones, marketers have now started to increase mobile ad capabilities and provide richer content on mobile devices.
NTT DoCoMo to launch ultrafast mobile service in 2010: report
Japanese mobile phone giant NTT DoCoMo plans to launch a high-speed, low-cost data communications service in 2010 that is capable of showing high-quality video, a news report has said.
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The Super 3G (third generation) service will only require upgrades to the existing network, keeping down necessary investment to between 100 billion and 200 billion yen (840 million to 1.68 billion dollars), the Nikkei newspaper reported.
With a speed of roughly 100 megabits per second, Super 3G will be some 260 times faster as the existing 3G service of DoCoMo, which tops out at 384 kilobits per second, the business daily said without citing sources.
The planned service will let viewers watch programming in smooth high-resolution video, the Nihon Keizai said.
It will also be possible to quickly send and receive large files like those used in personal computers, it said.
The firm is set to begin field tests this year, the newspaper said.
Source- topix Wireless Mobile Telecom
