The Nokia Lumia 800, based on Microsoft’s new Windows Phone 7.5 operating system (Mango), is being considered as the best Windows phone yet. Reports suggest Nokia has taken extra care while designing this handset, offering customers a worthy substitute for an iPhone or an android.
According to reports, Nokia has taken care that the polycarbonate shells for phones have been dyed instead of simply being sprayed over, so as to maintain the colour of the phone even if it is scratched. The phone has been designed in such a way that the sides of the device are curved while the top and bottom of the phone is flat. The phone enables users to experience vibrant colours through its version of the Super AMOLED Plus screen. Also, the camera is the same as in Nokia’s N9 handset, providing users with great results. Further, as per sources, on the software side, Microsoft has offered its users a new feature enabling them to pin certain functions of an application to their handset’s home screen. Priced at $590, the device is expected to be available in Europe by next month.
As per sources, Stephen Elop, CEO, Nokia said that he managed to beat expectations by delivering the first Windows smartphone before Christmas. However, he added that winning over customers will require a marketing blitz. He has reportedly claimed that the amount spent on marketing the Lumia series will be triple as compared to the previous product launches. Sources also suggest that Nokia has tied up with some of the biggest phone companies including Vodafone Group PLC, in an attempt to bring back customers who have shifted their allegiance towards the iPhone and Android based devices. Further, Nokia plans to make use of Windows distinctive interface which comes with big, colourful tiles as compared to the smaller icons offered by Apple and Android.
However, Industry analysts state that even with a technically good phone and enhanced marketing strategies, Nokia may need to wait a while for Apple loyalists and Android users to switch to a Windows phone.