Vodacom, the South African incumbent, launches a new promotion offer dubbed as March Madness for its prepaid subscribers. The new promotion will offer 20% free airtime when the subscribers recharge their accounts in the month of March.
Vodacom came up with the promotion a week after Cell C launched its Woza Wheneva promotion, giving 20 free airtime minutes for every ZAR 10 (accumulated) spent on recharging.
Cell C’s free airtime is only valid for on-net calls, whereas Vodacom offers credit to any service.
On 03.03.09, In Mobile, By Editor
On 08.22.08, In Mobile, By Editor
Cell C, South Africa’s third mobile operator posted half-year results showing active subscriber figures up 58% from June 2007 to 5.4 million, indicating Cell C is taking market share from its rivals MTN and Vodacom. The company said that the increase has been largely driven by demand for products such as Woza Weekend which provides subscribers with free call minutes on weekends, and the Hola 7 starter pack, which costs less than USD1.3. CEO Jeffrey Hedberg said that ‘Our new core network has enabled us to effectively manage this increase in our customer base. Had we not migrated to the new core network technology, we would have had to build a network three times its current size’.
Company reported that EBITDA was USD66.97 million. The operator’s total revenue has increased 17% year-on-year to ZAR590 million, while operating profit increased 36% compared to the first half of 2007. Seven years after its launch the company has yet to make net profit.