VML and Crisp Wireless Join Forces to Deliver Mobile Advertising Solutions
KANSAS CITY, Mo. & NEW YORK–(BUSINESS WIRE)–VML, a WPP (NASDAQ: WPPGY – News) company based in Kansas City, Missouri and one of the world’s leading marketing technology companies, and Crisp Wireless, a provider of mobile content management and delivery solutions, today announced that the companies have agreed to join forces on a wide range of efforts to deliver mobile advertising solutions for major brands. The companies are already engaged in Fortune 1000 client work, with VML leading the creative and strategic direction and Crisp Wireless providing the technical management of programs that include mobile WAP sites; mobile content storefronts, mobile messaging, and opt-in promotions.
Crisp Wireless will also work closely with the in-house team of mobile technology experts at VML that develop mobile applications and programs in support of client marketing objectives. VML clients include Burger King®, AMC Theaters, Colgate-Palmolive, Microsoft and Sprint, while Crisp Wireless clients include Tribune Interactive, Getty Images, USAToday.com, and Fandango.
“Our clients are increasingly interested in reaching the mobile consumer, and we have responded with a variety of programs that serve a diverse set of mobile promotional needs,” said Webster Lewin, Supervisor of Mobile Marketing for VML. “Crisp’s mLogic(TM) platform enables us to maximize reach by quickly deploying the highest quality experience possible to virtually any handset.”
VML has a robust and growing mobile marketing practice, and is an active member of the Mobile Marketing Association. Crisp Wireless is a long-time pioneer in the delivery of mobile solutions for media and entertainment clients.
“VML is breaking new ground by delivering innovative mobile advertising programs for brands that are among the most visible in today’s market,” said Boris Fridman, CEO of Crisp Wireless. “Agencies and their clients require rapid development of compelling mobile experiences and detailed reporting features. The mLogic platform allows VML to meet that requirement and beyond by delivering the best possible user experience and functionality across all devices as well as comprehensive reporting features.”
About VML:
VML is one of the world’s leading marketing technology companies, and is based in Kansas City, Missouri. More than 500 employees work in VML’s offices in Kansas City, Missouri; New York; Seattle; Chicago; Atlanta; Los Angeles; London; and Bogota, Colombia. Founded in 1992, VML is a problem-solving organization that specializes in digital marketing — the intersection of marketing and technology. VML’s unique credentials include everything from brand development, offline advertising and direct marketing to the most complex web enablement and digital marketing solutions. In 2004 and 2005, HR Magazine recognized VML as one of the “Top 25 Best Companies to Work for in America.”
VML’s client list includes some of the world’s most recognizable and powerful brands like AMC Theatres, Burger King, BP/Castrol, Colgate-Palmolive, Hill’s Pet Nutrition, Intuit, Microsoft, Simon Property Group, Sprint and YRC Worldwide.
VML is a Young & Rubicam Brands agency and a member of the WPP Group (NASDAQ: WPPGY – News). VML can be found online at http://www.vml.com/.
About Crisp Wireless:
Crisp Wireless is the leading provider of mobile applications and content management solutions for consumer-facing enterprises. Crisp Wireless provides companies with an innovative new medium to reach their customers, create new sources of revenue, and capitalize on the emerging mobile marketplace. Crisp Wireless customers include Getty Images, Playphone, Lime, USATODAY.com and several other category-leading content providers. The mLogic mobile content and commerce solutions and Crisp Wireless’ development and management services enable clients to rapidly and economically deploy multimedia content and mobile commerce solutions across all carriers and handsets. For more information, please contact info@crispwireless.com or visit www.crispwireless.com.
Source- http://biz.yahoo.com
Technorati : Crisp Wireless, Mobile, VML
Ice Rocket : Crisp Wireless, Mobile, VML
