Telefonica Choses JumpTapJumpTap has launched a mobile search and advertising solution for Telefónica, serving contextual banner ads on the home page and throughout the content verticals on the operator’s movistar emoción portal as well as delivering sponsored search links within the Games, Images and Music channels.
During their first months of collaboration, JumpTap twice sold out Telefónica’s entire display advertising inventory. Big name advertisers such as Sony Ericsson, Warner Music, Gameloft, Vivendi Games Mobile, Coca-Cola, Buongiorno, Terra, Barclays Bank, PrisaCom and BMW are amongst the first advertisers to launch mobile campaigns on this new medium.
“As the leader in the market, it was essential we deployed a search and advertising solution that would enhance the user experience without being intrusive. The mobile screen is too small to make mistakes,” said Susana Rodriguez, Director of Online and M-Commerce at Telefónica.
“This move will undoubtedly be commercially beneficial for advertisers who now have access to a new, young demographic on the most interactive and personal medium we have seen to-date,” said Dan Olschwang, President and CEO of JumpTap.
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