Telkom Kenya instigated its new commercial brand, Orange, to offer mobile phone, Internet and wireless services. Chief executive Dominique Saint Jean said that this is an important point in Telkom Kenya’s growth plan. This has set to lead in a new round of price wars. As it sets the lowest charges of Sh14 per minute for calls outside its network and Sh7 per minute for calls within its network. Currently, Safaricom Charges Sh25 per minute for calls outside its network and Sh10 for calls within its network, while Zain charges sh16 for calls outside its network and Sh7 within its network. The Communication Commission of Kenya’s intervention restricting the inter-network rate to Sh30 per minute also played a major role in bringing the charges down. Also Telkom Kenya will be offering a privileged tariff of sh3.50 per minute to a group of 5 family and friends numbers.
Mr. Saint Jean said, the first roll out is to be carried out in Mombasa and Nairobi before embarking on a countrywide launch.“By the end of the year we will cover all main cities in the country. The company was spending Sh8 billion every year on its roll out of infrastructure and services, he added. By offering several relevant communications services in one package, we hope to deliver unrivalled value, simplifying the customer experience and ensuring Kenyans receive world class communication services at competitive prices, he further said.




