U Mobile, launched in 2008, a newcomer to the Malaysian mobile market, announced of signing up 100,000 subscribers. The figure includes subscribers on both pre-paid and post-paid plans, and chief executive officer Oh Kwang-Jin commented, ‘this achievement is testament to the appeal of per-second billing to our cost-conscious customers who want to save more’.
U Mobile was granted its licence in May 2006, and competes with Cellcom, DiGi Telecommunications and Maxis Mobile.














