Wireless Federation

Europe Spain : Cystelcom Sistemas, a leading supplier of 3G mobile video solutions, announced the availability of Veedia 3G Mobile Marketing, a multimedia advertising platform that uses the video call channel to deliver targeted interactive video advertising to any 3G phone. Veedia 3G Mobile Marketing is the first multimedia advertising platform to manage and distribute video and multimedia campaigns using automatic outbound video dialing.

With over 2.6 billion mobile devices in the world, the mobile device is rapidly becoming the most popular gateway to information, and is likely to become the most popular media communications channel across the globe.

Veedia leverages this opportunity, and the growing interest and use of video call technology, to present this solution. Video calling is an extraordinary vehicle for mobile advertisers and operators to connect with their target audiences in a new and interactive way, anywhere - anytime.

Veedia 3G Mobile Marketing aims to improve the user’s mobile advertising experience by delivering interactive, enjoyable video advertisements—that contain timely, high-interest information—directly to 3G users. The Veedia platform can launch push campaigns that use outbound video dialing or pull campaigns that entice the user to make a video call to the brand portal.

Video advertisements are delivered by means of a video call, at no cost to the consumer, and provide a much improved customer experience. End users easily access the video content and can interact with the application. This means advertisers get immediate one-to-one contact with their audience and have the capability to capture real-time customer data and measure campaign effectiveness.

 “Veedia 3G Mobile Marketing is a powerful tool that enables brands and operators unlimited segmentation and the ability to collect customer response information during the actual video call ad while users interact with the application,” commented Manual Cuenca Vélez, CEO of Cystelcom.

“This eliminates the mobile advertising problem that many have when trying to monetize their advertising on the mobile Web—knowing what end users are doing,” Cuenca explained. “Moreover, with the video call channel, advertisers and operators have a way to reach mobile users without them having to visit a WAP page—and possibly pay—to view their mobile campaigns,” added Cuenca.

Veedia 3G Mobile Marketing gives advertisers and operators the ability to earn revenue and learn more about target users through interactive call-to-actions during the video call that are associated with each advertisement. For example, users might respond to a survey, send a video message or even connect to a contact center agent in real time. While consumers interact with the application, Veedia compiles valuable data about how they respond to the spot, such as if they liked the video ad, how long they viewed it, those who hang up, and more.

Veedia 3G Mobile Marketing also integrates with interactive Flash based applications, which means what can be done with Flash on the Web can now be extended to a 3G mobile video campaign.

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