Vodafone may earn highest ARPU of US$ 15.43 per month in 2010 (Turkey)The Turkey’s mobile market is one of the largest in the region and a country with large population, with current penetration rates indicating room for further growth in the maturing market. Three GSM operators dominate the market, with a fourth analogue operator ceasing services in late 2007. Foreign players hold significant ownership stakes, attracted by the market’s growth potential. High-speed data services such as EDGE are available and the variety of mobile content and applications on offer is increasing although the quality of content on offer will improve once 3G services are launched.
OPERATORS SUSBCRIBERS
Turkcell 35.4 million
Vodafone 15.8 million
Avea 11.0 million
Notable highlights of the Turkey Mobile Forecast include:
- It is forecasted that the wireless market in Turkey is quickly expanding with total subscribers increasing from the projected 69.5 million in 2008 to our forecasted 78.4 million subscribers in 2010.
- The level of wireless penetration in Turkey will increase from 92.4% in 2008 to 102.7% in 2010.
- The largest operator, Turkcell, will continue to provide wireless services to a majority of subscribers in Turkey. In 2010, it is forecasted market shares (by subscribers) of the three operators - Turkcell, Vodafone, and Avea (Turk Telekom) - will be 52.3%, 28.1% and 20% respectively.
- Turkcell will continue to enjoy a high EBITDA margin at 40.3% in 2010. However, it is Vodafone that will have the highest ARPU among operators in the country at US$ 15.43 per month in 2010.
