Vodafone put off by Apple’s demand for big iPhone sliceThe portion of network revenues demanded by Apple is believed to have been behind Vodafone’s decision not to sign up as the exclusive partner for the iPhone in the UK.
That contract is understood to have been won by O2 although the mobile phone operator stressed that no deal has yet been signed.
… Apple is not just making money through sales. It is demanding a slice of the revenues the wireless networks make from usage of the device. It is also restricting content that can be accessed.
In the past, mobile operators have cajoled handset manufacturers into putting buttons on their phones that access the network’s own internet portal, where users can download games or buy music. With the iPhone, however, all the power rests with Apple.”
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